Deli Group (simplified Chinese: 得力集团; traditional Chinese: 得力集團), fully referred to as Deli Group Co., Ltd., commonly known as Deli,[1] is a Chinese stationery maker[3] founded by Fujun Lou in 1981.[4] The company focuses on the fields of office and school supplies.[5] It owns several sub-brands, including Deli Tools, Deli Plus, Deli Genius, Agnite, Nusign, and Dmast.[6] As of October 2018, it was the largest stationery manufacturer in Asia.[7] The company also set up product design centers in Shanghai, Seoul, and Tokyo.[8]
In addition to stationery products, Deli also manufactures office equipment, sporting goods, and tools.[6] Headquartered in Ningbo, it also established operations in overseas markets, such as India,[9] Indonesia,[10] and Malaysia.[11] In February 2019, the company became a supplier to the United Nations Population Fund.[12] In September 2024, it broke ground for its new stationery factory in Vietnam, with a total investment of $270 million.[13]
In 2021, Deli made the 2021 China's Top 500 Private Enterprises List.[14] It was included in the List again in 2023[15] and 2024.[16] According to research firm IBISWorld, as of February 2023, it was ranked first in terms of market share in the stationery and office supplies manufacturing industry in China.[17] In October 2024, the company was listed as one of the key players in the global office stationery market in a TechSci Research report.[18]
History
Deli was formed in 1981. In 1995, the Deli brand was officially launched. In 1997, Fujun Lou established Ningbo Deli Group Co., Ltd., which was positioned as a comprehensive stationery supplier.[19] In 1998, it entered the overseas market.[6]
In 2011, Deli signed a strategic cooperation with Jingdong.[20] In 2015, the company forayed into the printer industry.[21] In 2016, its Warsaw and Chicago branches were set up.[6]
In October 2016, Deli Group founded Deli Tools,[22] which is a tool brand whose main products are power tools, hand tools, gardening tools, and accessories.[6] In 2017, the sales of the company reached 10 billion yuan.[19]
In 2018, Deli introduced laser and inkjet printers.[23] In October, it collaborated with India-based Linc.[24] In the same year, the company ventured into the Indonesian market.[25] In May 2019, it set up a JV with Japanese stationery maker PLUS.[26]
