"De Qué Sirve" is a ranchera-pop song by Mexican singer Paulina Rubio, released to digital retailers and streaming services on September 13, 2019 and was produced by Rubio.[2] It was written by Rubio, Andrés Castro and Edgar Barrera. It was also her last single released as an independent artist before signing with Sony Music Mexico.[3]
Rubio said, "I'm very passionate, and rancheras are very passionate. This is the kind of pop song that opened a lot of gates for my internationality back in the day and all my fans have been asking me to do a song like this."[1]
Music video
The music video for "De Qué Sirve" was directed by Milcho.[1]