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Daniel Daks

Daniel Daks
Born
Daniel Daks
OccupationMedia executive
Known forPalette Media

Daniel Daks is an American media executive.[1] He is the co-founder and CEO of Palette Media.[2]

Career

Daks previously worked in the technology sector, where he founded and later sold the company before entering the creator economy.[3][4] In April 2020, he co-founded Palette Media, a firm focused on digital creators, alongside Josh DeAngelis.[5][6] The company represents influencers across platforms such as TikTok and has facilitated brand partnerships with companies including Amazon and Netflix.[7][8][9] By 2023, Palette Media was reported to represent more than 100 creators with a combined audience in the hundreds of millions.[2][10][11] He serves as the managing partner while DeAngelis leads the company's creator partnerships and talent operations.[12][13] Daks has also been involved in political influencer strategy, including work connected to the 2020 United States presidential election,[14][15] where he helped organize outreach to digital creators aimed at engaging younger voters.[5][16][17] He has been cited by outlets including The Washington Post, Los Angeles Times, and New York Magazine for his insights on the intersection of social media, politics, and influencer marketing,[6][5][18] along with regional publications like The Seattle Times.[19][20]

Recognition

Daks has participated in creator economy events, including speaking at Bild Expo.[1][21] In 2025, he was listed among the inductees into VidCon Hall of Fame.[22][23]

References

  1. ^ a b "Daniel Daks Speaker Details: Bild Expo 2025". Bild Expo. Retrieved 2026-04-07.
  2. ^ a b "Some Democrats worry crackdown on TikTok could hurt party". The Washington Post. 2023-04-16. ISSN 0190-8286. Retrieved 2026-04-07.
  3. ^ "How TikTok Beat the Ban (for Now)". Intelligencer. 2023-05-31. Retrieved 2026-04-10.
  4. ^ "So, You Sold Your Startup?". Northwestern Engineering. Retrieved 2026-04-07.
  5. ^ a b c "What's behind the anti-Biden 'wildfire' among TikTok influencers". Los Angeles Times. 2024-05-30. Retrieved 2026-04-10.
  6. ^ a b "Inside Democrats' elaborate attempt to woo TikTok influencers". The Washington Post. 2022-10-27. ISSN 0190-8286. Retrieved 2026-04-10.
  7. ^ "How Much Do They Make?? These Reps Help Influencers' Bring in the Mega Revenue". Yahoo Entertainment. 2025-10-20. Retrieved 2026-04-07.
  8. ^ "How Much Do They Make?? These Reps Help Influencers' Bring in the Mega Revenue". Cointact. 2025-10-20. Retrieved 2026-04-10.
  9. ^ Lorenz, Taylor (2025-10-20). "How Much Do They Make?? These Reps Help Influencers' Bring in the Mega Revenue". The Hollywood Reporter. Retrieved 2026-04-07.
  10. ^ Weiss, Geoff (2021-10-01). "UTA Signs Relatable TikTok Comic Matt Taylor". Tubefilter. Retrieved 2026-04-07.
  11. ^ Maheshwari, Sapna (2025-01-09). "TikTok Stars and Marketers Brace for App's Disappearance This Month". The New York Times. ISSN 0362-4331. Retrieved 2026-04-07.
  12. ^ Siu, Antoinette (2024-09-30). "Media Buying Briefing: Influencer agencies expand into talent management to reach more creators". Digiday. Retrieved 2026-04-11.
  13. ^ Lorenz, Taylor (2025-10-16). "How Hollywood Learned to Love Influencers". The Hollywood Reporter. Retrieved 2026-04-11.
  14. ^ Goldsberry, Jenny (2023-09-17). "TikTok campaign for Joe Biden received funding from George Soros". Washington Examiner. Retrieved 2026-04-07.
  15. ^ "TikTok: What creators would do if the short-form video app goes dark". CNBC. 2025-01-13. Retrieved 2026-04-07.
  16. ^ "What's behind the anti-Biden 'wildfire' among TikTok influencers". AOL. 2024-05-30. Retrieved 2026-04-11.
  17. ^ "Trans TikToker who mocked women signed to agency that took $200,000 from DNC for Gen Z influencers to promote Biden's policy". Human Events. Retrieved 2026-04-10.
  18. ^ Holtermann, Callie; Maheshwari, Sapna (2024-12-07). "'It's for Real This Time': TikTok Creators React to Potential Ban". The New York Times. ISSN 0362-4331. Retrieved 2026-04-07.
  19. ^ "TikTok stars and marketers brace for app's disappearance this month". The Seattle Times. 2025-01-09. Retrieved 2026-04-10.
  20. ^ Maheshwari, Sapna; Kircher, Madison Malone; Tan, Eli; Tobin, Meaghan (2025-01-19). "TikTok Goes Dark in the U.S." The New York Times. ISSN 0362-4331. Retrieved 2026-04-07.
  21. ^ "Bild Expo 2025: The Future of the Creator Economy". Bild Expo. Retrieved 2026-04-10.
  22. ^ "VidCon Anaheim: Hall of Fame". Vidcon. Retrieved 2026-04-10.
  23. ^ "Building the BT Board". Building Together. Retrieved 2026-04-07.

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