Smith remarked that he was "pumped" for the album to be put, and that he had not "been this excited to release a big chunk of music in a long time", adding that he "felt confident people would fall in love with" his debut Canadian country album in 2012, and that he had similar feelings with this release.[6][2] He released two instant gratification tracks "Fixer Upper" and "CRZY" along with the official opening of album pre-orders and the unveiling of the track list.[7] Smith stated that the songs are "authentic" to his story, which described the album as a whole.[8] He stated that "Use Me" was one of his favourite tracks on the album, and that he had to convince the label that the song needed to be recorded.[9] As his first full-length album to be released by United States label, Smith stated "I just thought it would be a great time to re-introduce myself as an artist, and I think a really good way to make that statement was to self-title the record".[1]
Smith participated in a "TalkShopLive" session with his fans on October 11, 2023, to discuss the making of the album and sell a limited amount of signed CDs.[10][11] On November 18, Smith performed live at the "Winter Break Up Festival" in Abbotsford, British Columbia, which is also slated to be an official album release event.[12]
Critical reception
An uncredited review from Front Porch Music stated that from "heartfelt ballads to foot-tapping anthems," the album is a "testament to [Smith's] evolution as a musician".[13] Steven Boero of Music Row stated that Smith and Moi had created "an energetic sound that layers Smith's lean, edgy vocals along with the calming confidence that comes with time".[2]