The stated position of the editorial page is independent liberal-conservative.[8] The newspaper's online edition, di.se, has been voted as Sweden's "best economics online site" 20 years in a row between 1999 and 2019, in a competition held by the PR-firm Hallvarsson & Halvarsson.[9]
In January 2016, former Managing Editor Lotta Edling succeeded Peter Fellman as the editor-in-chief of Dagens industri.[6] Fellman returned as editor-in-chief in August 2018.
In 2022 the paper received criticism for its marketing methods by the Swedish consumer agency. Consumers have been targeted by affordable offers, which have later on changed into more expensive 12-month subscriptions without their approval or knowledge.[10][11]
Circulation
The 1983 circulation of Dagens industri was 30,000 copies.[4] Its circulation was 100,000 copies in 2000.[4] It was 115,000 copies in 2003.[12] The paper had a circulation of 117,500 copies on weekdays in 2005.[5] Its circulation was 101,700 copies in 2010.[1]
According to the media survey Orvesto, Dagens industri had 328,000 daily readers of their printed issue during the beginning of 2017.[9]
In March 2020, Dagens industri reached 100,000 paying subscribers, across the printed issue and online edition.[13]
^"World Press Trends"(PDF). Paris: World Association of Newspapers. 2004. Archived from the original(PDF) on 8 February 2015. Retrieved 15 February 2015.