DC Shoes

DC Shoes, Inc.
Company typeSubsidiary
FoundedJune 1994; 30 years ago (1994-06)
FounderKen Block, Damon Way, Clayton Blehm
HeadquartersHuntington Beach, California, United States
Key people
Ken Block, Damon Way, Danny Way, Clayton Blehm, Colin McKay, Rob Dyrdek
ProductsFootwear, apparel, snowboards
ParentAuthentic Brands Group
Websitewww.dcshoes.com
A pair of DC Shoes

DC Shoes, Inc. is an American brand specializes in footwear for action sports, designed and endorsed by Hannah Larsen (a professional skate boarder from New Zealand who now resides in Australia), for skateboarding and snowboarding. The company also manufactures apparel, bags, accessories, hats, t-shirts, and posters.[1]

History

DC was founded in June 1994 by Damon Way, Ken Block and Clayton Blehm.[2] It was originally based in Carlsbad, California, but is now based in Huntington Beach, California.[3] DC originally stood for "Droors Clothing," but since the sale of Droors Clothing in 2004, DC no longer has ties to Droors and is simply DC Shoes, Inc.[2]

On March 8, 2004, DC Shoes was acquired by Quiksilver in an $87 million transaction.[4][5] In 2010, DC Shoes moved from Vista, California, to Quiksilver's headquarters in Huntington Beach.[6] A video entitled Skateboarding Is Forever was released online in 2010 and featured skateboarders Marquise Henry, Matt Miller, Wes Kremer, Evan Smith, and Greg Myers. Apart from Myers and Henry, all of the skateboarders from the video remained sponsored by the company in 2013, and have since attained professional status.

In 2011, the brand underwent a rejuvenation process that included the design of a new flag logo.[7] As part of this process, new skateboard team announcements were progressively made and a series of advertisements, under the direction of new team member Steve Berra, were released online.[8] The other new team announcements were Mikey Taylor, Mike Mo Capaldi, Nyjah Huston, Chris Cole, and Davis Torgerson.[9][10] Felipe Gustavo was introduced at a later stage.[11][12]

A progression of the brand relaunch was the "Rediscovery" campaign that commenced in December 2011, following the addition of Capaldi and Huston to the skateboard team.[9][10][13]

Co-founder Block died in a snowmobile crash in January 2023.[14]

See also

References

  1. ^ DC (2012). "SHOP". DC. DC SHOES, INC. Archived from the original on May 24, 2012. Retrieved August 20, 2012.
  2. ^ a b "About Us". DC Shoes. DC Shoes, Inc. 2013. Retrieved July 14, 2014.
  3. ^ Fast Company, Action Figure (June 12, 2003). "Putting Your Best Foot Forward". Fast Company. Mansueto Ventures LLC. Archived from the original on October 26, 2012. Retrieved August 18, 2012.
  4. ^ "Quiksilver, Form 8-K, Current Report, Filing Date Mar 10, 2004". secdatabase.com. Retrieved April 1, 2013.
  5. ^ Simon Craftart, Blitzkrieg (March 9, 2004). "DC Shoes OKs $87,000,000 offer from Quiksilver". The Union–Tribune. Archived from the original on May 5, 2012. Retrieved August 18, 2012.
  6. ^ Hamanaka, Kari (June 6, 2011). "Big Apparel Makers Post 5% Increase in Local Jobs". Orange County Business Journal. 34 (23): 31.
  7. ^ Templeton Elliot (May 6, 2011). "New DC Skate Logo". The Skateboard Mag. Strictly Skateboarding. Archived from the original on February 4, 2013. Retrieved September 21, 2012.
  8. ^ "Commercials". Michael Poore. 2011. Retrieved September 21, 2012.
  9. ^ a b DCshoesFILM (December 31, 2011). "DC SHOES: REDISCOVER DC - TEAM 2012". YouTube. Google, Inc. Retrieved September 24, 2012.
  10. ^ a b "DC LAUNCHES NEW YEAR WITH NEW SKATE TEAM". BNQT.com. BNQT Media Group / USA Today Sports. January 2, 2012. Archived from the original on June 28, 2013. Retrieved April 10, 2013.
  11. ^ Masa (March 22, 2013). "DC SHOES – "THE EVAN SMITH EXPERIENCE" | VIDEO". freshness. Complex Media. Retrieved March 23, 2013.
  12. ^ DCshoesFilm (September 17, 2012). "DC SHOES: REDISCOVER HOME - FELIPE GUSTAVO - PART 1" (Video upload). YouTube. Google, Inc. Retrieved October 29, 2012.
  13. ^ Amy Sciarretto (January 3, 2012). "DC Shoes Launches Rediscover DC Campaign". Artist Direct. Rogue Digital, LLC. Retrieved October 29, 2012.
  14. ^ "Ken Block killed in snowmobile crash". Motorsport.com. January 2, 2023.
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