"Cuddly Toy" is a song by British band Roachford. It was the second single taken from their self-titled debut studio album, and was their first chart hit single. It was recorded at CBS Recording Studios, Whitfield Street, London over a three-day period between Saturday 19 March and Monday 21 March 1988. The drums were recorded in Studio 1, with the rest of the instruments recorded in Studio 2. The studio engineer was Richard Hollywood. The song was produced by Michael H. Brauer, Andrew Roachford and Fayney. It was mixed at a later date by Michael H. Brauer.
Background
Roachford hadn't initially intended to record or release "Cuddly Toy"; the lyrics and song were considered a band in-joke. Roachford's record label, however, had noticed the song and asked the band if they would record it for their upcoming album.[1] In an interview, Andrew Roachford recalled:
...my album was already finished, and [the label] said "What's this song you keep playing at the end of the set?"... and I remember the A&R guy saying "We love this song, but you can't seriously call it 'Cuddly Toy', and I went "Well if I can't call it that, I would never want to record it, because that's part of what it is", and in the end they kind of went "OK, you can call it that, but now it's never going to be a hit", and they were wrong."[1]
Chart performance
"Cuddly Toy" was first released in May 1988 and peaked inside the UK Singles Chart at number 61, spending four weeks inside the UK top 75. In January 1989, the song was re-released and became the band's biggest hit, peaking at number four and spending a further nine weeks inside the top 75.[2] The song was also the group's biggest hit in the United States, where it was re-titled "Cuddly Toy (Feel for Me)", peaking at number 25 on the Billboard Hot 100 in June 1989.[3] In Australia, "Cuddly Toy" peaked at number 73 on the ARIA Singles Chart in December 1988.[4]
British singer Beverley Knight covered "Cuddly Toy" and released it as the second single release from her seventh studio albumSoul UK, a tribute to UK soul artists. It was released in the UK on 28 August 2011. The B-side is a radio edit of Knight's cover of "Apparently Nothin'", the original of which also appears on Soul UK.
Knight's version of "Cuddly Toy" was added to the Radio 2 Playlist, entering the B-list, one list higher than previous single "Mama Used to Say".[22] Knight gave her first television performance of "Cuddly Toy" on The Rob Brydon Show on 29 July 2011.[23]
Background
Knight said of "Cuddly Toy" that "Roachford showed a cynical British media that British soul could also be fused with a rockier sound and not only work, but be a global hit. This, as well as many of his songs, influenced my own writing style." She also spoke of the B-side "Apparently Nothin'" by saying "This was one of those moments when the clubs successfully educated radio on what they should be championing, and the public "got" it, and it was a smash. I was one of that buying public. Lyrically this is sheer brilliance and relevant for every generation."[24]