The company was founded in 1972 and was publicly traded in the American Stock Exchange under the ticker “RVR” until 1997.[1] It then merged with Budget Group. Budget sold the company to its founders and management in 2000.[2] In 2014 the company became an ESOP.
It operates 132 locations across North America.[3] Cruise America holds a 52% market-share in US recreational vehicles rental operations market. [4]