Costa Del Mar

Costa Del Mar
Company typeDivision
IndustrySunglasses
Founded1983
FounderRay Ferguson co. Owner Austin Leplow
Headquarters
Daytona Beach, Florida
,
United States
Key people
John Costa (CEO)
ProductsSunglasses
Revenue$100 million (2013)
ParentEssilorLuxottica
Websitewww.costadelmar.com/us/en/
Costa Del Mar's Caldera Sunglasses from the Untangled Collection. These are made from plastic pellets processed from recycled fishing nets.
Costa Del Mar sunglasses.

Costa Del Mar or simply Costa is an American manufacturer of polarized sunglasses based in Daytona Beach, Florida.[1] It is a wholly owned subsidiary of EssilorLuxottica. Their sunglasses are popular in the sport sunglasses market, and are considered good for outdoor sports practicing, such as Summer activities, recreational fishing and boating.[2][3][4] Costa's Baffin Sunglasses won Best of Show: Eyewear at ICAST 2018.[5][6]

"Costa Del Mar" is Spanish for "coast of the sea".[7] The company was acquired by Essilor in 2013, which itself merged with Luxottica to form EssilorLuxottica in 2018; Costa was placed under the control of the Luxottica division.[8][9][10]

History

Costa Del Mar was founded in 1983 by Ray Ferguson in Daytona Beach. By 1986, it was the official gear of the Stars & Stripes team in America's Cup yacht racing contest and quickly became popular among surfers and recreational fishermen due to its sun glare protection.[11][12][13] The brand made an appearance in the 1987 video game California Games as one of the sponsors.[14]

The brand was acquired by Essilor in 2013 for approximately $270 million in an all-cash deal.[8]

In 2017, Costa partnered with NASCAR driver Austin Dillon to create a limited quantity of special edition sunglasses.[15] Dillon won the 2018 Daytona 500.

In August 2017, a new vice-president of marketing by the name of TJ McMeniman was nominated.[16]

The company was involved in a series of lawsuits for "deceptive trade practices".[17] These lawsuits were based on the warranty, which claimed that glasses would either be replaced or repaired for "a nominal fee". The class action lawsuit alleged that the "nominal fee" was just shy of the actual price of a new pair of glasses.

In August 2019 the CEO, Holly Rush, was let go and all department heads report directly to Luxottica. In December 2019, it was announced that operations in Daytona Beach would cease by February 7, 2020, and the rest of the layoffs would be complete by September 2020. Most of the production of sunglasses will be manufactured at Luxottica's factory in Foothill Ranch, California.[18][9]

Social responsibility

Costa has a charity campaign called #OneCoast that helps victims of natural disasters by raising funds for the Red Cross hurricane relief program.[19][20]

They also have a campaign called Costa+OCEARCH, as a result with a partnership with OCEARCH, also intended to raise funds to the non-governmental organization dedicated to protect ocean wildlife.[21][22]

In 2018, Costa launched their Untangled Collection. This collection is a partnership with Bureo to reduce plastic waste from fishing nets in the ocean. Bureo collects the fishing nets and turns them into plastic pellets, which Costa uses to create these frames.[23][24]

References

  1. ^ [email protected], Diane M. Carey. "Plans approved for new Costa del Mar headquarters". Hometown News Volusia. Retrieved 2018-04-12.
  2. ^ Pace, Victor. "Sport Sunglasses Market – Oakley, Columbia, Nike, Ray-Ban, Chums, Tifosi, Costa Del Mar, Electric Eyewear, Field & Stream, Gargoyles, Hobie | First News 24". www.firstnewspaper24.com. Archived from the original on 2018-04-13. Retrieved 2018-04-12.
  3. ^ "Sport Sunglasses Market is touching new levels – A comprehensive study segmented by Key Players: Oakley, Columbia, Nike, Ray-Ban, Chums, Tifosi – Financial Analyst". theanalystfinancial.com. Archived from the original on 2018-04-13. Retrieved 2018-04-12.
  4. ^ "Review: Water-friendly outdoor gear for the summer | KSL.com". Retrieved 2018-04-12.
  5. ^ "NFL, College Sports, NBA and Recruiting".
  6. ^ "ICAST: Category winners announced".
  7. ^ "Check out the translation for "costa del mar" on SpanishDict!". SpanishDict. Retrieved 2018-04-12.
  8. ^ a b Staff. "Essilor Agrees to Acquire Polarized Sun Leader Costa in All Cash Deal". mobile.visionmonday.com. Retrieved 2023-08-29.
  9. ^ a b Park, Clayton. "Sunglass maker Costa Del Mar to shut most of its Daytona operations". Daytona Beach News-Journal Online. Retrieved 2020-10-22.
  10. ^ "Essilor, Luxottica close €48B merger to create eyewear giant". www.spglobal.com. Retrieved 2023-08-29.
  11. ^ "Born On The Water". Costa Del Mar. Retrieved 2018-04-12.
  12. ^ Boating. November 1998.
  13. ^ "Costa Del Mar Sunglasses Says "What a Long Strange Trip It's Been"". www.ej-sunglasses.com. Retrieved 2018-04-12.
  14. ^ "California Games FAQ for NES by 007 - GameFAQs". gamefaqs.gamespot.com. Retrieved 2018-04-12.
  15. ^ https://www.costadelmar.com/us/en/austin-dillon-collection/austin-dillon.html
  16. ^ Staff, INVISION. "Costa Names VP of Marketing". INVISIONMAG.COM. Archived from the original on 2018-04-13. Retrieved 2018-04-12.
  17. ^ "Plaintiff Throws Shade at Sunglasses Maker\'s \'No Gimmicks\' Warranty in Houston Class Action Case | Texas Lawyer". Texas Lawyer. Retrieved 2018-04-13.
  18. ^ "Costa Del Mar sunglasses closing majority of its Daytona Beach operations". WESH. 2019-12-06. Retrieved 2020-10-22.
  19. ^ Staff, INVISION. "Costa Launches #OneCoast Campaign for Disaster Relief". INVISIONMAG.COM. Archived from the original on 2018-04-13. Retrieved 2018-04-12.
  20. ^ https://www.costadelmar.com/us/en/hurricane-relief/ONECOAST.html
  21. ^ Gilhawley, Carol. "Costa and OCEARCH Celebrate Upcoming Expedition". INVISIONMAG.COM. Archived from the original on 2018-04-13. Retrieved 2018-04-12.
  22. ^ https://www.costadelmar.com/us/en/inside-costa/protect/ocearch
  23. ^ "The Untangled Collection". Bureo.
  24. ^ https://www.costadelmar.com/us/en/inside-costa/protect/untangle-our-oceans

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