In 1999, the company opened ten new stores, and expanded production at its Scarborough-based bakery with the creation of 80 new jobs.[3] A further expansion was announced in June 2007 when it acquired the Hull-based bakery, Skeltons, adding 34 locations to its portfolio.[4]
In 2005, Cooplands was noted as being an "established NVQ training centre", and received a National Training Award for staff training. The same year it held a "Careers in the Bakery Industry" event, with career advisors discussing employment opportunities.[2]
In April 2011, Woodhead Bakery, a rival Scarborough-based chain, fell into administration.[5] Of the 29 Woodhead outlets, Cooplands bought 18, and the rest were purchased by the Haldane Retail Group.[6]
In December 2017, Cooplands received £8.5 million investment from BGF to accelerate the rollout of its shops across the North of England.[7]
In October 2021, Cooplands was bought by the EG Group.[8] In partnership with supermarket chain, Asda, Cooplands have opened concessions at select Asda On the Move branches in Retford, Pulborough and Hull.[9]