Outhwaite was a former Liberal Member of Parliament who had sat for Hanley from 1912 to 1918 and a passionate advocate of the single tax policy. He had some success in persuading Liberal Chancellor of the Exchequer, David Lloyd George to adopt aspects of his views into the Liberal Party Land Campaign. However, land reform took a back seat at the outbreak of World War One.
The group renamed itself the "Commonwealth Land Party" in 1923. It had two candidates run in the 1931 general election, Arthur Rowland-Entwhistle at Burslem and Graham Peace himself at Hanley. Peace died in 1947, after which it was again renamed, as the Common Land Party.[2] It was ultimately disbanded in 1954[why?].[1]