Major GeneralClifford Coffin, VC, CB, DSO & Bar (10 February 1870 – 4 February 1959) was a British Army officer and recipient of the Victoria Cross, the highest award for gallantry in the face of the enemy that can be awarded to British and Commonwealth forces.
Coffin was 47 years old, and a temporary brigadier general, having been promoted to that rank temporarily in January 1917,[2] commanding the 25th Infantry Brigade during the First World War, when the following deed took place for which he was awarded the Victoria Cross for "most conspicuous bravery and devotion to duty".[3][4]
On 31 July 1917 in Westhoek, Belgium, Coffin's brigade had been shattered attempting to cross the marshy ground around the Hanebeek stream.[5] According to his citation in the London Gazette: "When his command had been held up in attack owing to heavy machine-gun and rifle fire from front and right flank, and was establishing itself in a forward shell-hole line, he went forward and made an inspection of his front posts. Though under the heaviest fire from both machine-guns and rifles, and in full view of the enemy, he showed an utter disregard of personal danger, walking quietly from shell-hole to shell-hole, giving advice and cheering his men by his presence. His very gallant conduct had the greatest effect on all ranks, and it was largely owing to his personal courage and example that the shell-hole line was held in spite of the very heaviest fire. Throughout the day his calm courage and example exercised the greatest influence over all with whom he came into contact, and it is generally agreed that Brigadier-General Coffin's splendid example saved the situation, and had it not been for his action the line would certainly have been driven back".[6][7]