Changed My Mind

This article is about the song by Tove Styrke. For other uses, see Change My Mind.
"Changed My Mind"
Single by Tove Styrke
from the album Sway
Released2 February 2018 (2018-02-02)
Genre
Length3:05
LabelSony Music
Songwriter(s)
Producer(s)Elof Loelv
Tove Styrke singles chronology
"Mistakes"
(2017) 		"Changed My Mind"
(2018) 		"Endless"
(2018)
Lyric video
"Changed My Mind" on YouTube

"Changed My Mind" is a song by Swedish singer Tove Styrke from her third studio album Sway (2018). The song was written by the singer, Elof Loelv, Michael Trewartha, Kyle Trewartha, Kathryn Ostenberg, and Linnea Södahl, with production by Loelv. It was released as the third single from the album on 2 February 2018, through Sony Music. The synth-pop and tropical house song includes dancehall influences and vocoder effects. Its lyrics detail an on-again, off-again relationship where the singer changes her mind about her partner.

"Changed My Mind" received general praise from music critics, some of whom noted its commercial appeal. Upon its release, the song peaked at number 90 on the Sverigetopplistan singles chart in Sweden. For promotion, Sony Music released an accompanying lyric video. In addition to the clip, Styrke promoted the song with a live performance on Like a Version in April 2018. Grant, who served as the opening act for Styrke's Sway Tour in the Nordics in late 2018, released a cover version of the song on the tour's beginning date.

Background and release

Tove Styrke wrote "Changed My Mind" with Elof Loelv, Michael and Kyle Trewartha of duo Grey, Kathryn Ostenberg, and Linnea Södahl, for her third studio album Sway (2018).[1] Styrke mainly collaborated with Loelv on Sway and said that the two spent "a lot of time" working on the songs.[2] She stated, "Both of us have really high standards and need to get it exactly right, but when you do it's worth it."[2] Loelv managed both production and programming, in addition to playing all the instruments on the song.[3] Henrik Edenhed mixed the track and Randy Merrill handled mastering.[4]

"Changed My Mind" was digitally released on 2 February 2018, through Sony Music.[5] It was the third single issued from Sway ahead of the album's release in May 2018.[6] The single's artwork, designed by Sepidar Hosseini, features an illustrated pair of dice.[7][8] In an interview for NME, Styrke was asked why dice were used and not a crystal ball, to which she answered, "We went for dice for that one as it's an immediate thing. The crystal ball is about your long-term future, and that's not really what this song is about. It's more 'Am I going to spend tonight with this person?' And... I'm kind of hoping for double sixes."[8] The single release coincided with the announcement of Sway's forthcoming release date.[1]

Composition and lyrics

"Changed My Mind"
An excerpt from the song, showcasing the distorted vocals with vocoder. Styrke explained that the distortion alludes to intoxication.
Problems playing this file? See media help.

"Changed My Mind" is a three-minutes and five-second synth-pop and tropical house song.[9][10][11] Music commentators identified dancehall elements;[12] Margaret Farrell of Pitchfork described it as a "Tilt-a-Whirling dancehall" track.[13] Mike Wass, writing for Idolator, observed that the song's genre fits "between alt and mainstream-pop".[14] Instrumentation is provided by a bass guitar, drums, handclaps, a guitar, keyboards, percussion, and a synthesizer.[3][12] Time's Raisa Bruner characterized the production as a "light, minimalist pop backdrop".[15] Styrke's vocals are distorted on the bridge with vocoder,[13] while her vocals on the pre-chorus change in octaves.[12]

The lyrics of "Changed My Mind" describe an on-again, off-again relationship while in its "on" phase.[14] Maura Johnston from Rolling Stone noted that its lyrics express ambivalence,[16] and Bruner viewed the song as a "nod at the complexities of modern love".[15] The chorus includes the lines "Ooh pull me closer and I changed my mind, ooh it ain't over and I changed my mind", and "I wasn't really sure about us, but now I'm pretty sure about us."[14][15] The Line of Best Fit writer Matthew Kent defined its lyricism as tongue-in-cheek.[6] Styrke stated that "Changed My Mind" conveys an "almost anti-romantic" and "unromantic" side of love.[17][18] In an interview for Ones to Watch, she elaborated: "My idea for it was that I wanted it to be like, when you follow a person, sort of the stalking process. You have a history with this person but then you realize that this person is not good for you."[18] In a separate article in V, Styrke explained that early on in the song, her vocals are "super crisp and clear" when she sings the line "I changed my mind" and as it progresses, the vocoder "comes in and goes nuts" on the lyric.[19] The singer said that "at that point I guess you're drunk and think it's the best decision ever".[19] She told Billboard that the song has "that tipsiness vibe".[17]

Reception

"Changed My Mind" was met with generally positive reviews from music critics. Upon its release, Bruner from Time included the song on a list of "5 Songs You Need to Listen to This Week", writing that Styrke "is cleverly marking out her own pop territory".[15] Kish Lal of The Sydney Morning Herald praised the single, commenting that "it is on songs like 'Changed My Mind' where [Styrke] sings with bravado that she is most impressive".[20] Simon Österhof of Västerbottens-Kuriren called it "fantastic",[21] and The Guardian's Graeme Virtue regarded the song a "deceptively casual banger" and stated, "Playful keyboard chops, a light dusting of sci-fi dancehall blarps and an octave-sliding pre-chorus are folded into a chart-ready fondant."[12] Similarly, Wass from Idolator labeled it a "brilliant banger", concluding: "With any luck this could be the song that lifts her profile to the next level."[14] Kent, writing for The Line of Best Fit, commended the track's melodies and tongue-in-cheek lyrics.[6] In a more critical review, Markus Larsson of Aftonbladet deemed the song the only filler track on Sway, writing that the mix of tropical house and pop is "on autopilot".[10]

Rolling Stone selected "Changed My Mind" as the 27th-best-song of 2018, writing: "The Swedish singer and candidate for Catchiest Artist Alive makes falling back into the arms of someone you swore off sound wickedly fun. It’s an expertly made synth-pop souffle — both light-as-air and satisfying."[11] Commercially, the single did not match the performances of Sway's previous singles "Say My Name" and "Mistakes".[22] "Changed My Mind" debuted at number 90 on the Swedish Sverigetopplistan singles chart on 9 February 2018 and lasted on the chart for a week.[22]

Promotion and cover version

To promote the single, an accompanying lyric video for "Changed My Mind" was uploaded to Styrke's official YouTube channel on 2 February 2018. The video was created by Regnet Co.[23] Styrke performed the song on Like a Version for Australian radio station Triple J on 13 April 2018,[24] and also included the song on the set list while touring for Sway in 2018.[25] Swedish singer Grant released a cover version of "Changed My Mind" on 23 November 2018, through Sony Music.[26][27] The cover was released on the same date as the beginning of the Nordic shows of the Sway Tour, for which Grant served as the opening act.[28] Grant chose to cover the song because of its "great melody and great lyrics with a mixed message".[27] She said that she "stripped the song to its melody and started building it from scratch", which included using strings in the production.[27] Styrke approved of the cover, calling it "really beautiful".[28]

Credits and personnel

Credits are adapted from Tidal.[3]

Charts

Chart performance for "Changed My Mind"
Chart (2018) Peak
position
Sweden (Sverigetopplistan)[22] 90

Release history

Release dates and formats for "Changed My Mind"
Country Date Format Label Ref.
Various 2 February 2018
Sony Music [5]
Sweden 8 February 2018 Radio airplay [29]

References

  1. ^ a b "P3 Guld-vinnaren Tove Styrke släpper singeln 'Changed My Mind' och releasedatum för kommande albumet 'Sway'" [P3 Guld winner Tove Styrke drops the single 'Changed My Mind' and release date for the upcoming album 'Sway'] (Press release) (in Swedish). Sony Music. 2 February 2018. Retrieved 13 February 2022 – via Mynewsdesk.
  2. ^ a b Maloney, Austin (18 May 2018). "Tove Styrke Makes No Mistakes On New Album Sway". Totally Stockholm. Retrieved 20 February 2022.
  3. ^ a b c "Credits / Changed My Mind / Tove Styrke". Tidal. Retrieved 20 February 2022.
  4. ^ Sway (Media notes). Tove Styrke. RCA, Sony Music. 2018.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  5. ^ a b "Changed My Mind – Single by Tove Styrke". Apple Music. Retrieved 13 February 2022.
  6. ^ a b c Kent, Matthew (2 February 2018). "'Changed My Mind' is another jewel in Tove Styrke's crown". The Line of Best Fit. Retrieved 20 February 2022.
  7. ^ Borrelli-Persson, Laird (4 February 2019). "Tove Styrke Is a Hit-Making Swedish Pop Star Who Supports Emerging Designers". Vogue. Retrieved 15 February 2022.
  8. ^ a b Smith, Thomas (14 May 2018). "Tove Styrke: Take a chance on Lorde and Katy Perry's favourite new pop purveyor". NME. Retrieved 16 February 2022.
  9. ^ "Sway – Tove Styrke". AllMusic. Retrieved 19 February 2022.
  10. ^ a b Larson, Markus (4 May 2018). "Ett strålande och kortfattat popalbum" [A brilliant and brief pop album]. Aftonbladet (in Swedish). Retrieved 13 February 2022.
  11. ^ a b "50 Best Songs of 2018". Rolling Stone. 14 December 2018. Retrieved 7 November 2022.
  12. ^ a b c d Virtue, Graeme (9 February 2018). "Tracks of the week reviewed: Tove Styrke, Pink and Chvrches". The Guardian. Retrieved 20 February 2022.
  13. ^ a b Farrell, Margaret (2 May 2018). "Tove Styrke: Sway". Pitchfork. Retrieved 13 February 2022.
  14. ^ a b c d Wass, Mike (1 February 2018). "Tove Styrke's Winning Streak Continues With 'Changed My Mind'". Idolator. Retrieved 20 February 2022.
  15. ^ a b c d Bruner, Raisa (2 February 2018). "5 Songs You Need to Listen to This Week". Time. Retrieved 13 February 2022.
  16. ^ Johnston, Maura (4 May 2018). "10 New Albums to Stream Now: Liz Phair, Rae Sremmurd, Leon Bridges and More Editors' Picks". Rolling Stone. Retrieved 13 February 2022.
  17. ^ a b Atkinson, Katie (8 May 2018). "Pop Shop Podcast: Tove Styrke Talks Touring With Katy Perry & Lorde, Mixing 'Love Stories' With 'Anti-Romantic' Songs on 'Sway'". Billboard. Retrieved 14 February 2022.
  18. ^ a b Charbit, Pamela (16 April 2018). "Q&A: Rising Swedish Pop Star Tove Styrke Talks New Music, Lorde, and Inspirations". Ones to Watch. Retrieved 13 February 2022.
  19. ^ a b Gore, Sydney (9 April 2018). "Tove Styrke on Making Pop That Bursts With Feelings". V. Retrieved 20 February 2022.
  20. ^ "Music reviews: Missy Higgins, Claudio Arrau, Wes Montgomery and more". The Sydney Morning Herald. 4 May 2018. Retrieved 14 February 2022.
  21. ^ Österhof, Simon (4 May 2018). "VK:s recensent: Så bra är Styrkes nya album" [VK's reviewer: This is how good Styrke's new album is]. Västerbottens-Kuriren (in Swedish). Retrieved 14 February 2022. (subscription required)
  22. ^ a b c "Tove Styrke – Changed My Mind". Singles Top 100. Retrieved 13 February 2022.
  23. ^ "Tove Styrke – Changed My Mind (Lyric)". Vevo. Retrieved 20 February 2022 – via YouTube.
  24. ^ "Tove Styrke - 'Changed My Mind'". Triple J. Retrieved 20 February 2022.
  25. ^ Nunstedt, Anders (10 June 2018). "Inte helt otroligt att Tove Styrke kör om Katy Perry" [Not at all unbelievable that Tove Styrke overtakes Katy Perry]. Expressen (in Swedish). Retrieved 20 February 2022.
  26. ^ "Changed My Mind – Single by Grant". Apple Music. Retrieved 20 February 2022.
  27. ^ a b c Maloney, Austin (23 November 2018). "Grant reworks tour-mate Tove Styrke's 'Changed My Mind'". The Line of Best Fit. Retrieved 20 February 2022.
  28. ^ a b "Grant tolkar Tove Styrke på ny singel" [Grant covers Tove Styrke on new single]. Svenska Dagbladet (in Swedish). 23 November 2018. Retrieved 20 February 2022. (subscription required)
  29. ^ "Veckans adderingar" [This week's adds] (in Swedish). Radionytt. Retrieved 25 November 2022.

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