Canvas was a vehicle subscription company based in San Francisco, California, for Ford and Lincoln cars. The company was a subsidiary of the Ford Motor Credit Company. Canvas was acquired by Fair, another vehicle subscription company, in September 2019.[1] Canvas was directed at consumers seeking alternatives to car ownership and leasing or daily car rental.[2] For a subscription term of three months to a year or longer, the service provided the use of a car bundled with insurance and maintenance coverage.[3]
History
Canvas was founded in December 2016 under founder and CEO Ned Ryan as a subsidiary of the Ford Motor Credit Company.[4] The company launched operations in May 2017 in the San Francisco Bay Area.[5] In November 2017, Canvas expanded to the Los Angeles market.[6]
Operation
Canvas offered previously-leased Ford and Lincoln models for 3 to 12 month subscriptions. As of September 2018, subscription costs ranged from $379 per month for a Ford subcompact to $1,125 per month for a Lincoln luxury SUV.[7][8] The bundled monthly subscription included insurance, warranty, maintenance and roadside assistance.[5]
