Can't Rush Greatness

Can't Rush Greatness
Studio album by
Released24 January 2025
Recorded2023–2024
Label
Producer
  • Ambezza
  • Eight8
  • Geenaro
  • Ghana Beats
  • Gino Nano
  • Harry Beech
  • Jonny Leslie
  • LIOHN
  • Peter Iskander
  • Pontus Persson
Central Cee chronology
Split Decision
(2023)
Can't Rush Greatness
(2025)
Alternative cover
Trapstar Edition cover
Singles from Can't Rush Greatness
  1. "Band4Band"
    Released: 24 May 2024
  2. "Gen Z Luv"
    Released: 25 July 2024
  3. "GBP"
    Released: 17 January 2025

Can't Rush Greatness is the upcoming debut studio album by British rapper Central Cee, scheduled to be released on 24 January 2025 through CC4L and Columbia Records. The album features confirmed guest appearances from Lil Baby and 21 Savage.

Background and recording

The term "can't rush greatness" has been used several times by Central Cee during his career, dating back to his "Mad About Bars" performance from 2020.[1][2]

Since the release of his previous full length project, 23 (2022), Central Cee has garnered international attention unseen for a British rap artist due to a series of popular singles, starting with "Doja" (2022) and "Sprinter" (2023).[3][4] After the release of "Sprinter" and the subsequent Split Decision EP with Dave, Central Cee was subject to a "heated bidding war" between record labels and signed to Columbia Records for a two-album deal. Can't Rush Greatness consequently serves as his first major-label release.[5]

On 11 September 2024, Central Cee appeared in an interview with Dazed, during which he noted that the album was receiving its "finishing touches".[6] He then spoke on what made this album different from his prior projects.

With the mixtapes, I was living in [the same] house I grew up in. Now we’ve elevated, we’re actually musicians. There were times it was hard to say man’s a musician. I was just a guy that [went into the] studio [sometimes]. Now, I’m an artist.

The album was formally announced on 31 October 2024, and a press release revealed that the album was recorded across multiple locations worldwide, and featured production from Dave.[7][8]

A British GQ interview from November 2024 described the instrumentation as "luxurious [and] drill-adjacent", with a variety of samples including Brazilian funk and 2000s R&B.[9]

Release and promotion

Syna Edition cover

On 9 May 2024, Central Cee released the YouTube exclusive single, "CC Freestyle".[10] In the song's official music video, the letters "CRG" were seen in the intro, hinting at the start of the album's rollout.[11]

In October 2024, Central Cee appeared on an NFL broadcast when it was announced that the album Can't Rush Greatness was "coming soon".[12] On 31 October, he shared the album's cover art and announced its release of 25 January 2025.[13] On 5 December, Central Cee premiered the first episode of his CRG Radio on Apple Music 1.[14][15]

On 6 December, Central Cee and London streetwear brand Trapstar collaborated to release album bundles that came with a "Trapstar Edition" album cover.[16]

On 26 December, Central Cee and his streetwear brand Syna released additional album bundles and clothing that mirrors the album's rose gold theme. A third album cover was released with the bundles.[17]

Singles

On 24 May 2024, Central Cee released the album's lead single, "Band4Band" with Lil Baby.[18] The track peaked at number 3 on the UK singles chart and at number 18 on the US Billboard Hot 100, the highest position for a UK rap song on the latter chart.[19][20]

On 25 July 2024, he released the album's second single, "Gen Z Luv" which peaked at number 34 on the UK singles chart.[21] Later in August he released two singles, "Bolide Noir" with French rapper JRK 19 and "Billion Streams Freestyle."[22] In September, he released the single "Moi" with British singer Raye.[23] On 29 October, Central Cee released the single "One by One" which he debuted on ColorsxStudios.[24] However, none of these singles were featured on the album's final track-list.

On 16 January 2025, the single "GBP" with fellow British-born rapper 21 Savage was released alongside a music video directed by Cole Bennett.[25]

Artwork

The album's main cover art was shot by Jack Bridgeland, who previously shot the covers for Wild West (2021) and 23 (2022). It features Central Cee wearing a Union Jack beanie, Syna earrings and puffer jacket, as well as a rose gold and diamond chain depicting Queen Elizabeth II and rose gold and diamond rings that spell out the words "Can't Rush".[26][27]

Track listing

Can't Rush Greatness track listing
No.TitleWriter(s)Producer(s)Length
5."GBP" (with 21 Savage)
  • LIOHN
  • Gino Nano
  • Pontus Persson
  • Harry Beech
  • Eight8
  • Jonny Leslie
2:34
13."Band4Band" (with Lil Baby)
  • Geenaro
  • Ghana Beats
2:20
14."Gen Z Luv"Caesar-Su
  • Ambezza
  • Eight8
  • Peter Iskander
2:33

References

  1. ^ Griffin, Alex (16 August 2020). "Central Cee goes in on latest Mad About Bars freestyle". GRM Daily. Retrieved 1 November 2024.
  2. ^ Westlake, Wyatt (23 June 2023). "Central Cee: The London Rapper's Path To Success". HotNewHipHop. Retrieved 1 November 2024.
  3. ^ Interviews, Clash Magazine Music News, Reviews &; Murray, Robin (2024-07-26). "Central Cee Shares New Rocket 'gen z luv' | News". Clash Magazine Music News, Reviews & Interviews. Retrieved 2025-01-15.{{cite web}}: CS1 maint: multiple names: authors list (link)
  4. ^ Ide, Wendy; Empire, Kitty; Cumming, Laura; Clapp, Susannah; Maddocks, Fiona; Crompton, Sarah; Hogan, Michael; Fox, Killian; Parkin, Simon (2025-01-04). "From Edvard Munch to Central Cee: Observer critics choose their cultural highlights for 2025". The Guardian. ISSN 0261-3077. Retrieved 2025-01-14.
  5. ^ Aswad, Jem (2023-06-22). "Hotly Tipped U.K. Rapper Central Cee Signs With Columbia Records". Variety. Retrieved 2025-01-15.
  6. ^ Ekpoudom, Aniefiok (11 September 2024). "Central Cee is in the mood for love". Dazed. Retrieved 17 October 2024.
  7. ^ Grant, Shawn (2024-11-01). "Central Cee Announces Debut Album 'Can't Rush Greatness'". thesource.com. Retrieved 2025-01-14.
  8. ^ "Central Cee Announces 'Can't Rush Greatness,' His Long-Awaited Debut". UPROXX. 2024-11-01. Retrieved 2025-01-14.
  9. ^ Kazandjian, Robert (2024-11-14). "Central Cee is built to last". British GQ. Retrieved 2025-01-14.
  10. ^ Suffolk, Anna. "Central Cee announces title of debut album Can't Rush Greatness". Capital Xtra. Retrieved 17 October 2024.
  11. ^ Keith, James (9 May 2024). "Central Cee Hops On A Classic Grime Instrumental For "CC Freestyle"". Complex UK. Retrieved 1 November 2024.
  12. ^ ""Central Cee's highly anticipated new album Can't Rush Greatness, coming soon" Announced on the live NFL broadcast before the game yesterday". X. 14 October 2024. Retrieved 17 October 2024.
  13. ^ Nevares, Gabriel Bras (31 October 2024). "Central Cee Announces Release Date For Debut Album Can't Rush Greatness". HotNewHipHop. Retrieved 1 November 2024.
  14. ^ Murray, Robin (5 December 2024). "Central Cee Launches New CRG Radio Show". Clash. Retrieved 8 December 2024.
  15. ^ Molloy, Laura (5 December 2024). "Central Cee launches 'CRG Radio' show on Apple Music 1". NME. Retrieved 8 December 2024.
  16. ^ "THE OFFICIAL @centralcee 'CAN'T RUSH GREATNESS'- TRAPSTAR EDITION AVAILABLE NOW FOR PRE ORDER WITH BONUS TRACK HOSTED BY @mikeytrapstar". Instagram. 6 December 2024. Retrieved 28 December 2024.
  17. ^ "CRG X SYNA ALTERNATIVE ALBUM COVER ⏳". Instagram. 26 December 2024. Retrieved 28 December 2024.
  18. ^ Diaz, Angel (24 May 2024). "Watch Central Cee & Lil Baby Go "Band4Band" In Fiery New Video". Billboard. Retrieved 1 November 2024.
  19. ^ Keith, James (23 May 2024). "Central Cee, Lil Baby Go "Band4Band" On New Drop". Complex UK. Retrieved 1 November 2024.
  20. ^ Smith, Thomas (2024-11-01). "Central Cee Shares Release Date For Long-Awaited Debut Album 'Can't Rush Greatness'". Billboard. Retrieved 2025-01-14.
  21. ^ Wescott, Andrew (27 July 2024). "Central Cee releases new single "gen z luv" with phone-recorded music video". Dork. Retrieved 17 October 2024.
  22. ^ Murray, Robin (23 August 2024). "Central Cee Drops 'Billion Stream Freestyle', 'Bolide Noir' | News". Clash. Retrieved 17 October 2024.
  23. ^ Burton, Poppy (6 September 2024). "Central Cee teams up with RAYE for UK garage-inspired new single "Moi"". NME. Retrieved 17 October 2024.
  24. ^ Murray, Robin (30 October 2024). "Central Cee Makes His A COLORS SHOW Debut". Clash. Retrieved 1 November 2024.
  25. ^ "Central Cee Enlists 21 Savage for Cross-Atlantic Collab "GBP"". Hypebeast. 2025-01-16. Retrieved 2025-01-17.
  26. ^ Joden, Jotaro (2024-11-01). "Central Cee is finally dropping his debut album "Can't Rush Greatness"". Culted. Retrieved 2025-01-07.
  27. ^ Cartter, Eileen (2024-07-19). "Here's the Story Behind Central Cee's Iced-Out Queen Elizabeth II Chain". GQ. Retrieved 2025-01-14.

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