Angela Kariuki well known as Camille Storm, is a Kenyan music executive, journalist,[1] talent developer, publicist, entrepreneur, and curator, pioneering the East African pop culture.[2] She is the founder of Camille & Co., and a music journalist, and pop culture contributor for OkayAfrica,[3] and The Fader.[4] In 2022, Camille joined All Africa Music Awards, as one of its juries for East Africa.[5][6]
In 2011, Angela (alias. Camille Storm) started up a music blog called The Camille Way,[8] in which she published critiques and music reviews. In 2018, she launched her career as a music journalist for Up Magazine, Boiler Room, Daily Nation, Thought Catalog, OkayAfrica, The Fader, and Coeval Magazine.[8] She founded Camille & Co.,[9] an entertainment, and music recording company[2] whose services include: public relations, talent management, A&R consulting and bookings, with a division for music distribution in 2018.
She began her A&R and public relations career with clients including Mayorkun, Blaqbonez, Lojay, Bad Boy Timz, WANI, Triller Inc., Mdundo, Mavin Records, and Chocolate City.[2][9][6] On 29 March 2019, OkayAfrica announced Camille, as the curator of the Hand-Forged In Kenya,[10] a music festival created to celebrate East African pop culture through music. The festival is supported by OkayAfrica, The Alchemist Bar, and Bateleur Brewery. On 6 April 2019, the first edition was held in Nairobi, with Kenya's fast-rising talents headlining the show.[11] On 25 April 2019, she appeared on Push Good Music, a radio show on The Beat 99.9 FM Lagos, alongside Mr. P, with show host Douglas Jekan.[12]
On 24 July 2020, she announced the launch of Camille & Co. Distro,[13] a primary music distribution division of Camille & Co.. C&C distribution (aka Camille & Co. Distro) services include music licensing, and music promotion.[13] On 4 December 2020, Camille was cited as one of The music power players of 2020 by People Daily Kenya.[14] On 20 January 2022, The Native listed her among the 10 African Music Executives To Keep Tabs On.[15] In August 2022, she joined AFRIMA, as its jury Member for East Africa.[5] On 9 January 2023, Camille Storm appeared as one of five judges on the Booming on Boomplay music competition, hosted by the media streaming and download company Boomplay.[16]