Cyril-Alex Gockel (born 16 July 1984), who is known by his stage name C-Real, is a Ghanaian rapper, record producer, entrepreneur, writer and poet.[1][2] In 2009, he won the Ghanaian edition of the Channel O Sprite Emcee Africa talent show and finished second at the show's final.[3] He is regarded as one of the leading hip-hop artists in Ghana,[4] and has released the album Em C.E.O. (2012). C-Real was featured on "Next Up", a song from Coptic's mixtape The Rising Stars of Gh, Vol 1 (2012).[5]
In an interview with Richmond Adu-Poku, C-Real said he decided to participate in the Ghanaian edition of the Channel O Sprite Emcee Africa talent show after hearing about it. He advanced to the top 10 round after the first round of auditions and subsequently battled Padlock, Chymny, and Rocky for the crown. After emerging as the competition's winner, he conducted radio interviews and co-hosted the Brown Berry Show on Choice 102.3 FM.[3]
2009–15: Mixtapes and debut studio album
C-Real told Adu-Poku he was working on a mixtape with his cousin Joseph Deo-Silas and some of his close-knit friends.[3] He released the 7-track mixtape, Multiples of C, on November 3, 2009. Described by the rapper as an "exhibition mixtape" designed to showcase his versatility, the project features guest appearances from Uno and A.ma.[9] In April 2011, he teamed up with rapper E.L to release Project Hip Hop, a 9-track collaborative mixtape that features collaborations with Sherifa and Gemini. The mixtape was produced by DJ Juls, E.L and Aphroteq.[10]
C-Real started working on his debut studio album, Em C.E.O., at Mix Down Studios. As a prelude to the album, he released "It's a Rap" and the Gospel-inspired track "Kneel, Pray, Rise, Conquer". Released on December 1, 2012, the album features guest appearances from Efya, Chase, E.L, J-Town, Gemini, M.anifest, Lousika, Zeus, Bebelino and Yom da Poet. It was supported by the singles "I Be The Swag", "Em.Ceo", "Mission Possible", "Opeimu", and "Do the Azonto".[11][12][13]
"I Be The Swag" was released as the album's lead single in 2011. The accompanying music video for the song was directed by Nana Asihene of NKACC,[14][13] and was nominated for Best Hip Hop Video at the 2011 4Syte Music Video Awards.[15] On August 17, 2012, C-Real released the music video for the album's title track "Em.Ceo"; it was directed by SABA Arts and uploaded to YouTube.[16] The video was also nominated for Best Hip Hop Video at the 2012 4Syte Music Video Awards.[17]
The Nana Kofi Asihene-directed music video for "Opeimu" was released on July 19, 2013.[18] It was nominated for Best Collaboration of the Year, Best Hip Hop Video, and Best Photography Video at the 2013 4Syte Music Video Awards.[19] C-Real's third mixtape The Reigning Season, which was released in January 2014, comprises ten tracks and was recorded in Pidgin, English, Twi, Ewe, and Ga. The mixtape features guest appearances from Stargo Da Don and Johnny Boy. In "One Mic", C-Real pays tribute to American rapper Nas.[20][21] On February 19, 2015, he released Project Hip Hop 2, his fourth overall mixtape and second collaborative project with E.L. The mixtape has ten songs and features collaboration with producers and artists such as Gemini, Stargo, Ko-Jo Cue, Lil Shaker, Lady J, Nel Magnum, DJ Juls and E.L.[22]
Business life
C-Real started out as a junior copywriter at Origin8, a local advertising agency affiliated with Saatchi & Saatchi. He is currently the CEO of MixDown Studios and Pulse Communications. C-Real is also the head of marketing at OG Farms, and an avid public speaker.[23] He is the Brands and marketing manager for 3Media Networks.[24]
Personal life
In 2014, C-Real presented a Hyundai Santa Fe to his mother for Valentine's Day.[25]
