Buy one, get one free

This article is about a sales promotion technique. For the album by Andy LaVerne, see Buy One Get One Free (album).
"Happy hour" sign on a pub in Jerusalem: Buy one draught beer, get one free

"Buy one, get one free" or "two for the price of one" is a common form of sales promotion.

Marketing strategy

The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.[1]

History

The concept of "buy one, get one free" was devised in the 18th century by retail entrepreneur Josiah Wedgwood.[2][3] This technique is commonly known in the marketing industry by the acronym BOGOF, or simply BOGO.[4][5]

Criticism

Two-for-one promotions in the food industry have been criticized as contributing to food waste. Because many foods under such offers have short shelf lives, customers are more likely to pass the products' use by date.[6][7][8][9]

References

  1. ^ Buy one get one free, from Marginal Revolution. Retrieved 2008-01-05.
  2. ^ Flanders, Judith (9 January 2009). "They Broke It". The New York Times.
  3. ^ "Josiah Wedgwood, an Industrial Revolution pioneer". Adam Smith Institute. Retrieved 8 June 2024.
  4. ^ Wallop, Harry (2008-07-07). "Food waste: Why supermarkets will never say bogof to buy one get one free". Telegraph. Retrieved 2010-08-28.
  5. ^ Roberts, Loren (2012-01-24). "What does BOGO really mean?". Walton Tribune. Retrieved 2021-02-19.
  6. ^ Shop wisely: Better habits can prevent waste of precious resource
  7. ^ Young, Philippa (6 April 2014). "Supermarket 'Bogof' deals criticised over food waste". BBC News. Retrieved 17 October 2014.
  8. ^ "Buy-one-get-one-free offers 'should be scrapped to cut food waste'". 6 April 2014. Retrieved 17 October 2014.
  9. ^ Swinburne, Zander (6 April 2014). "Supermarkets urged to scrap buy-one-get-one-free as shoppers waste 222m tons of food a year". The Independent. Retrieved 20 October 2014.

Read other articles:

أحمد قائد معصار

هذه المقالة يتيمة إذ تصل إليها مقالات أخرى قليلة جدًا. فضلًا، ساعد بإضافة وصلة إليها في مقالات متعلقة بها. (يوليو_2013) أحمد بن قائد معصار معلومات شخصية الميلاد 1 يناير 1926(1926-01-01)قرية المعمر ، مديرية همدان ، محافظة صنعاء الوفاة 13 أبريل 1955 (29 سنة)ميدان الشهداء محافظة تعز الجنسية ي...

 

 

Lemur sportif utara

Lemur sportif utara Lepilemur septentrionalis Status konservasiTerancam kritisIUCN11622 TaksonomiKerajaanAnimaliaFilumChordataKelasMammaliaOrdoPrimatesFamiliLepilemuridaeGenusLepilemurSpesiesLepilemur septentrionalis Tata namaSinonim takson sahafarensis Rumpler & Albignac, 1975 Distribusi EndemikMadagaskar lbs Lemur sportif utara adalah sebuah spesies lemur dalam keluarga Lepilemuridae. Hewan tersebut adalah endemik di Madagaskar. Akibat kerusakan ekologi dan gangguan manusia, lemur terse...

 

 

Sunan Nyamplungan

Sunan NyamplunganLahirSyekh Amir HasanNama lainSunan NyamplunganOrang tuaSunan Muria (ayah) Dewi Sujinah (ibu) Sunan Nyamplungan dilahirkan dengan nama Syekh Amir Hasan. Sunan Nyamplungan adalah anak dari Sunan Muria Etimologi Sunan Nyamplungan[1] di berikan kepada Syeh Amir Hasan karena, di tempat Syeh Amir Hasan terdapat pohon nyamplungan, sehingga warga karimunjawa menyebut Syeh Amir Hasan dengan nama Sunan Nyamplungan. Riwayat Sunan Nyamplungan adalah seorang Putera Sunan Mu...

دوري جزر فارو الممتاز 1952

يفتقر محتوى هذه المقالة إلى الاستشهاد بمصادر. فضلاً، ساهم في تطوير هذه المقالة من خلال إضافة مصادر موثوق بها. أي معلومات غير موثقة يمكن التشكيك بها وإزالتها. (نوفمبر 2019) دوري جزر فارو الممتاز 1952 تفاصيل الموسم دوري جزر فارو الممتاز  البلد الدنمارك  البطل نادي كلاكسفيك...

 

 

Deep Space Homer

Ada usul agar artikel ini digabungkan ke The Simpsons (musim 5). (Diskusikan) Deep Space HomerEpisode no.Musim 5Disutradarai olehCarlos BaezaDitulis olehDavid MirkinTanggal muladitayangkan24 Februari 1994 Deep Space Homer adalah episode ke-15 dari musim kelima The Simpsons. Episode tersebut awalnya disiarkan dalam saluran Fox di Amerika Serikat pada 24 Februari 1994. Referensi Daftar pustaka Booker, Keith (2006). Drawn to Television. hlm. 58. ISBN 978-0-275-99019-0. Diarsipkan ...

 

 

Swansea.com Stadium

Multiuse venue in Swansea, Wales Swansea.com Stadium Stadium Swansea.comSwansea.com Stadium Stadium Swansea.comLocation within SwanseaFormer namesWhite Rock Stadium (2004, under construction)[1] New Stadium Swansea (2005, official)[2]Liberty Stadium (2005–2021)LocationNormandy Road,[3] Swansea, WalesCoordinates51°38′32″N 3°56′06″W / 51.6422°N 3.9351°W / 51.6422; -3.9351Public transitThe New Mex bus stop SwanseaOwnerCity and County ...

Placentia, Newfoundland and Labrador

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.Find sources: Placentia, Newfoundland and Labrador – news · newspapers · books · scholar · JSTOR (January 2018) (Learn how and when to remove this template message) Town in Newfoundland and Labrador, CanadaPlacentia PleasurePlaisanceTownPlacentia SealPlacentiaLocation of Pl...

 

 

ZM-241,385

ZM-241,385 Names Preferred IUPAC name 4-(2-{[7-Amino-2-(furan-2-yl)[1,2,4]triazolo[1,5-a][1,3,5]triazin-5-yl]amino}ethyl)phenol Identifiers CAS Number 139180-30-6 Y 3D model (JSmol) Interactive image ChEMBL ChEMBL113142 N ChemSpider 153646 N ECHA InfoCard 100.216.533 IUPHAR/BPS 405 PubChem CID 176407 UNII 5NIC36BO71 Y CompTox Dashboard (EPA) DTXSID80160954 InChI InChI=1S/C16H15N7O2/c17-14-20-15(18-8-7-10-3-5-11(24)6-4-10)21-16-19-13(22-23(14)16)12-2-1-9-25-12/h1-6,9,24H,7...

 

 

André Castro

Questa voce sull'argomento calciatori portoghesi è solo un abbozzo. Contribuisci a migliorarla secondo le convenzioni di Wikipedia. Segui i suggerimenti del progetto di riferimento. André Castro André Castro in secondo piano dietro André Ayew Nazionalità  Portogallo Altezza 180 cm Peso 75 kg Calcio Ruolo Centrocampista Squadra  Moreirense Carriera Squadre di club1 2007-2014 Porto20 (1)2008-2010→  Olhanense56 (8)2011-2012→  Sporting Gijón45 (4)2013-2017...

Franz Anton Ries

Franz Anton Xaverius Ries Franz Anton Xaverius Ries (Bonn, 10 novembre 1755 – Bad Godesberg, 1º novembre 1846) è stato un violinista tedesco. Figlio di Johann Ries, trombettiere di corte a Bonn del principe elettore dell'elettorato di Colonia, è stato un talento prodigioso fin dall'infanzia. Ha studiato con Johann Peter Salomon, divenendo primo violino della Kurfürstlichen Hoforchester a Vienna. Nonostante il notevole successo giovanile ottenuto a Vienna, sia in quartetto che come solis...

 

 

The Non-Violence Project

Non-profit organization Non-Violence ProjectFounded1993TypeEducational non-profit organisationFocusEducation, Non-violence, PeaceHeadquartersCH 1227 Geneva, SwitzerlandMethodEducation, violence preventionBoard of directorsJan Hellman (Chairman, Founder), Rolf Skjoldebrand (Founder), Claes Cronstedt, Jens HolmWebsitenonviolence.com The Non-Violence Project Foundation (NVP)[1] is a non-profit organization whose mission is to inspire, motivate, and engage young people on how to solv...

 

 

Copa Libertadores da América de 2010

Copa Libertadores da América de 2010 LI Copa Libertadores de AméricaCopa Santander Libertadores 2010 Dados Participantes 40 Organização CONMEBOL Local de disputa América do Sul Período 26 de janeiro – 18 de agosto Gol(o)s 329 Partidas 138 Média 2,38 gol(o)s por partida Campeão Internacional (2º título) Vice-campeão Chivas Guadalajara Melhor marcador Thiago Ribeiro (Cruzeiro) – 8 gols Melhor ataque (fase inicial) Banfield – 13 gols Melhor defesa (fase inicial) 2 gols: Interna...

Наммальвар

НаммальварNammalvar величайший среди святых альваров, вдохновитель теологов вишишта-адвайты Имя при рождении Маран Дата рождения 880(0880) Место рождения Альвартерунагари Дата смерти 930(0930) Место смерти Альвартерунагари Подданство Государство Паллавов Род деятельнос�...

 

 

2020年夏季奧林匹克運動會波蘭代表團

2020年夏季奥林匹克运动会波兰代表團波兰国旗IOC編碼POLNOC波蘭奧林匹克委員會網站olimpijski.pl（英文）（波兰文）2020年夏季奥林匹克运动会（東京）2021年7月23日至8月8日（受2019冠状病毒病疫情影响推迟，但仍保留原定名称）運動員206參賽項目24个大项旗手开幕式：帕维尔·科热尼奥夫斯基（游泳）和马娅·沃什乔夫斯卡（自行车）[1]闭幕式：卡罗利娜·纳亚（皮划艇）&#...

 

 

Suno

Suno komune di Italia Tempat Negara berdaulatItaliaDaerah di ItaliaPiemonteProvinsi di ItaliaProvinsi Novara NegaraItalia Ibu kotaSuno PendudukTotal2.689  (2023 )GeografiLuas wilayah21,33 km² [convert: unit tak dikenal]Ketinggian251 m Berbatasan denganAgrate Conturbia Cavaglietto Cressa Fontaneto d'Agogna Mezzomerico Vaprio d'Agogna Bogogno SejarahSanto pelindungGenesius dari Roma Informasi tambahanKode pos28019 Zona waktuUTC+1 UTC+2 Kode telepon0322 ID ISTAT003143 Kode kadaster It...

كعكة منفراتة

يفتقر محتوى هذه المقالة إلى الاستشهاد بمصادر. فضلاً، ساهم في تطوير هذه المقالة من خلال إضافة مصادر موثوق بها. أي معلومات غير موثقة يمكن التشكيك بها وإزالتها. (مارس 2023)Learn how and when to remove this message كعكة مُنفِراتةمعلومات عامةالمنشأ إيطاليا النوع طعام المكونات الرئيسية يقطين تعديل ...

 

 

Livio Odescalchi

Livio OdescalchiOdescalchi dilukis oleh Jacob Ferdinand Voet 1676-1677.Lahir(1652-03-10)10 Maret 1652Meninggal8 September 1713(1713-09-08) (umur 61)Orang tuaCarlos OdescalchiBeatrice Cusani Livio Odescalchi (10 Maret 1652 – 8 September 1713), Adipati Bracciano, Ceri dan Syrmia, merupakan seorang bangsawan Italia dari keluarga Odescalchi.[1] Livio Odescalchi lahir di Roma pada 1655, sebagai putra dari Carlo Odescalchi (1607-1673) dan Beatrice Cusani. Makam Paus In...

 

 

Blizzard Sport

Blizzard Sport GmbHCompany typeSubsidiaryIndustrySports equipmentFounded1945; 79 years ago (1945)FounderAnton ArnsteinerHeadquartersMittersill, Salzburg, AustriaProductsSkis, backpacks, ski bagsParentTecnica GroupWebsiteblizzard-tecnica.com Blizzard is an Austrian sports equipment company, based in Mittersill, Salzburg, Austria. Blizzard is currently a division of the Italian Tecnica Group S.p.A. and is specialized in the manufacturing of alpine skiing equipment, more specif...

Islas Marshall

República de las Islas MarshallAolepān Aorōkin Ṃajeḷ  (marshalés)Republic of the Marshall Islands  (inglés)Bandera Escudo Lema: Jepilpilin ke ejukaan(en marshalés: «Logro a través del esfuerzo conjunto») Himno: Forever Marshall Islands (en inglés: «Por siempre Islas Marshall») Capital(y ciudad más poblada) Majuro7°05′30″N 171°22′49″E / 7.0918, 171.3802 Idiomas oficiales Marshalés e inglésGentilicio marshalés/aForma de gobierno...

 

 

Chicago Shakespeare Theater

Non-profit professional theater company in Chicago Chicago Shakespeare TheaterThe exterior of the theater building.Formation1986; 38 years ago (1986)TypeTheatre groupLocation800 East Grand Avenue, Chicago, IL 60611Coordinates41°53′29″N 87°36′21″W / 41.8913°N 87.6058°W / 41.8913; -87.6058Websitewww.chicagoshakes.com Chicago Shakespeare Theater (CST) is a non-profit, professional theater company located at Navy Pier in Chicago, Illinois. Its...