Bruno Banani

This article is about the fashion company. For the sportsman of the same name, see Bruno Banani (luger).
Bruno Banani
Company typeGmbH
IndustryTextile
GenreFashion
FoundedChemnitz (1993 (1993))
FounderWolfgang Jassner
Klaus Jungnickel
Jan Jassner
Headquarters
Germany
ProductsUndergarments
Men's clothing
Women's clothing
€82.5 million (2009)[1]
Number of employees
95
Websitebrunobanani.com

Bruno Banani is a German fashion company with headquarters in Chemnitz.[2] On 11 March 2009, Bruno Banani launched a product range using the eco-friendly fiber Biophyl from Advansa with class 1 Oeko-tex standard rating.[3]

The marketing rights for the perfumes with the brand name Bruno Banani are held by the COTY company.

Prior to the 2010 Winter Olympics, German media took an interest in a Tongan luger training in Germany, who was apparently also called Bruno Banani. In January 2012, it was revealed that his real name was Fuahea Semi, and that his renaming had been a marketing ploy.[4][5] In 2013, Semi officially changed his name to Bruno Banani, and competed under that name.[6]

References

  1. ^ "bruno banani mit klarer Mission" (PDF). Textination. 2010-06-30.
  2. ^ "WHEN YOU THINK DELUXE, THINK...EAST GERMANY?". BusinessWeek. 1997-05-12. Archived from the original on January 19, 2012.
  3. ^ "Bruno Banani underwear goes green with Biophyl". Archived from the original on 2011-07-13. Retrieved 2009-04-05.
  4. ^ "Tongan luger Bruno Banani exposed as a German marketing hoax", The Guardian, 31 January 2012
  5. ^ "Wie Fuahea Semi zum Rodler Bruno Banani wurde", Der Spiegel, 29 January 2012
  6. ^ "Luge ‘hoaxster’ name change now legal, just wants to race for Tonga at Sochi Olympics" Archived 2018-09-29 at the Wayback Machine, Vancouver Sun, 1 February 2013

Bibliography


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