Broderick Adé Hogue

Broderick Adé Hogue
BornMarch 22, 1989
Halifax, Virginia
DiedOctober 29, 2021
Chicago, Illinois

Broderick Adé Hogue (March 22, 1989 – October 29, 2021) was a Chicago-based art director, designer, and letterer.[1][2]

Early life and education

Hogue was born on March 22, 1989, in Halifax, Virginia.[1] He attended the University of North Carolina at Charlotte (UNCC), starting as an engineering major. After "stumbling" into a drawing class, he fell in love with art and eventually graduated with a BFA in Graphic Design in 2012.[3][4] He was named as the 2018 Distinguished Alumnus in the Department of Art & Art History at UNCC.[5]

Career

Hogue moved to Chicago after earning his BFA. In 2013 he started a daily lettering project that eventually led to career as a freelance letterer.[6] In 2017, he was recognized in Print (magazine)'s 15 Artists Under 30 issue.[4]

Hogue worked for major clients including Nike, Target, Netflix, Under Armour, ESPN,[7] and Alaska Airlines.[8][9] He spoke about design and lettering at CreativeMornings,[10] Adobe MAX, and a number of AIGA events.[11] He taught lettering as an adjunct instructor at DePaul University.

In 2020, Jessica Hische approached Hogue to collaborate on the "Rise Up, Show Up, Unite" social media design campaign for the Biden/Harris Campaign.[12] The project included contributions from artists including Lisa Congdon, Michael Bierut, Aaron Draplin, Debbie Millman, and Mike Perry.[13][14]

Death

On October 27, 2021, Hogue was riding a bike in the Near North Side of Chicago when he was struck by a van driver.[15] He was hospitalized in intensive care and died on October 29 at Northwestern Memorial Hospital.[16]

Legacy

In February 2022, the Type Directors Club renamed their "Superscript" scholarship to the Adé Hogue Scholarship.[17] The scholarship is a $5,000 award to an outstanding BIPOC student demonstrating exceptional talent and promise in the design and creation of letterforms.

References

  1. ^ a b "Obituary | Broderick A. Hogue of Chicago, Illinois". www.wmjohnsonandsons.com. Retrieved 2022-02-02.
  2. ^ "Ade Hogue". Retrieved 2022-02-02.
  3. ^ cmsadmin (2017-10-12). "Adé Hogue". College of Arts + Architecture. Retrieved 2022-02-16.
  4. ^ a b "15 Artists Under 30: Adé Hogue – PRINT Magazine". 2022-02-13. Archived from the original on 13 February 2022. Retrieved 2022-02-16.
  5. ^ "Adé Hogue — CoA+A Community". 2021-03-26. Archived from the original on 26 March 2021. Retrieved 2022-02-16.
  6. ^ creativemorningschicago. "Next Speaker: Adé Hogue". CreativeMornings Chicago. Retrieved 2022-02-16.
  7. ^ mwhalen5 (2020-08-31). "Alumnus Designs Posters for ESPN's Undefeated". College of Arts + Architecture. Retrieved 2022-02-23.{{cite web}}: CS1 maint: numeric names: authors list (link)
  8. ^ "Alaska Airlines takes education and equity to the skies with newest aircraft". Alaska Airlines Blog. 2021-04-26. Retrieved 2022-02-16.
  9. ^ "Honoring Martin Luther King Jr. & beloved designer Adé Hogue". Alaska Airlines Blog. 2022-01-17. Retrieved 2022-02-16.
  10. ^ "Adé Hogue | CreativeMornings/CHI". CreativeMornings. 29 June 2018. Retrieved 2022-02-23.
  11. ^ "Hi, I'm Adé". Adé Hogue. Retrieved 2022-02-23.
  12. ^ "Jessica Hische and Adé Hogue Rally the Creative Community Behind Biden and Harris – PRINT Magazine". 2022-02-03. Archived from the original on 3 February 2022. Retrieved 2022-02-16.
  13. ^ "Rise Up. Show Up. Unite! Project". www.typismcommunity.com. Retrieved 2022-02-16.
  14. ^ "Rise up. Show up. Unite!". 2020-11-01. Archived from the original on 1 November 2020. Retrieved 2022-02-16.
  15. ^ "Vigil planned for fallen cyclist Adé Hogue on Tuesday 6 PM at Grand and LFT – Streetsblog Chicago". 2022-02-02. Archived from the original on 2 February 2022. Retrieved 2022-02-16.
  16. ^ "Renewed calls for safer roads after cyclist fatally struck at busy intersection off DuSable Lake Shore Drive - Chicago Sun-Times". 2022-02-02. Archived from the original on 2 February 2022. Retrieved 2022-02-16.
  17. ^ "TDC Renames BIPOC Program as Adé Hogue Scholarship, Opens Call for 2022 Beatrice Warde Scholarship". The Type Directors Club. 2022-02-02. Retrieved 2022-02-16.