A new format was introduced at judging beginning with this cycle. Guest judges were no longer a deciding factor during eliminations. At panel, the judges went straight into deliberation without evaluating each contestant individually. Furthermore, there were multiple contestants in danger of elimination each week as opposed to the usual two in seasons past. Only the contestants in danger of elimination received in-depth critique and feedback on ways to improve their performance.
Cycle 9 auditions began in November 2012. The show saw a record number of auditions held in over 17 cities ranging from Plymouth to Glasgow. Filming for the show's ninth cycle began on 21 January 2013[2]
The prizes for this cycle included a modelling contract with Models 1, a fashion spread and cover feature in Company magazine, contracts with Revlon cosmetics and TRESemmé, and an all-expenses paid shopping spree to New York City, courtesy of Destinology.
The winner of the competition was 23-year-old Lauren Lambert from Wallington, Surrey.[1][4]
The 28 semi-finalists converged in London for casting week, where they met the judges for the first time and had one-on-one interviews with them before facing a cut that saw seven hopefuls leave the competition. The remaining 20 semi-finalists had a natural beauty photo shoot in groups of four. At the end of the episode, the judges chose the final 14 contestants, and the finalists moved into the model home.
The contestants arrived at the National Exhibition Centre in Birmingham, and were put through their paces on the catwalk by model Jade Parfitt and designer Ian Stuart before being cast in a bridal runway show later that evening. Angel and Naomi were chosen as the best performers, and found an array of gifts waiting for them back at the house. The models also had a mock cover photo shoot for Company magazine, where they met the magazine's editor Victoria White. At elimination Emma received picture of the week, while Christina, Danielle, Saffron, and Sarah were singled out as the week's worst performing contestants. Christina and Danielle landed in the bottom two, and Christina was eliminated from the competition.
Special guests: Jade Parfitt, Ian Stuart, Victoria White
The contestants were taken to the Matthew Curtis salon for makeovers, where Abigail and Saffron refused to cut their hair. They were later taken to a manor house in the countryside, and had a photo shoot on a pommel horse with gymnast Louis Smith. After being treated for a special meal at one of London's top restaurants, the models prepared for their next elimination. At elimination Lauren received picture of the week, while Abigail, Danielle, Laura, and Saffron were singled out as the week's worst performing contestants. Abigail and Danielle landed in the bottom two, and Danielle was eliminated from the competition.
The remaining contestants were taken to the offices of Models 1, and were divided into two groups of six for a go-see challenge with designers Ben de Lisi and Daniel Lismore. Angel and Sarah were chosen as the best performers. As the winners of the challenge, they were allowed to bring Abigail and Emma with them for a night out. The models were later taken to the beach, where they met model Jourdan Dunn, and found out that they would be posing topless in a denim photo shoot with a male model. At elimination Naomi received picture of the week, while Abigail, Holly, Jess, and Sophie were singled out as the week's worst performing contestants. Abigail and Jess landed in the bottom two, and Jess was eliminated from the competition.
Special guests: Daniel Lismore, Ben de Lisi, Jourdan Dunn
The remaining 11 contestants took on a photo shoot challenge with host Elle Macpherson and photographer Nicky Johnston geared towards helping them home in on their posing skills. Sarah was chosen as the best performer, winning a night out with three friends of her choosing. On set, the models had to pose underwater wearing colorful gowns in a photo shoot for Top Tea. At elimination Sarah received picture of the week, while Abigail, Angel, Emma, and Laura were singled out as the week's worst performing contestants. Abigail and Laura landed in the bottom two, and Abigail was eliminated from the competition.
Special guests: Lauren Maddox
Featured photographer: Nicky Johnston, Zena Holloway
The contestants met designer former judge and designer Louis Mariette for a runway challenge in which they had to model a variety of different accessories. As the winner of the challenge, Lauren was treated to a night out with two friends of her choosing. On set, the models had to pose nude for a black and white photo shoot with photographer Catherine Harbour. Lauren received picture of the week, while Emily, Laura, Naomi, and Saffron were singled out as the week's worst performing contestants. Emily and Laura landed in the bottom two, and Laura was eliminated from the competition.
The remaining models were taken to a farm to shoot a commercial campaign for Make Mine Milk with a cow. As the best performer and winner of the challenge, Sophie received £1,000 worth of Danilo Gabrielli vouchers. The following day the contestants had a photo shoot in which they had to portray different fairy tale characters, and were berated by judge Elle Macpherson following the shoot due to their lack of professionalism on set. At elimination Lauren received picture of the week, while Angel, Emily, Holly, and Naomi were singled out as the week's worst performing contestants. Emily and Naomi landed in the bottom two, and Emily was eliminated from the competition.
The contestants celebrated Sarah's 23rd birthday, and later had a Jeopardy!-style fashion quiz in pairs with OBE journalist and fashion director, Hilary Alexander. As the winners of the challenge, Naomi and Sophie were treated to a tour bus party for four with former contestants of the show, which they chose to share with Emma and Holly. The following day the models were taken to an antique library for a Hollywood glamour photo shoot in which they had to pose with snakes. Angel received picture of the week at elimination, while Holly, Saffron, and Sarah were singled out as the week's worst performing contestants. Holly and Saffron landed in the bottom two, and Saffron was eliminated from the competition.
Special guests: Hilary Alexander, Anita Kaushik, Annaliese Dayes, Catherine Thomas, Charlotte Holmes, Imogen Leaver, Jade Thompson, Letitia Herod, Chris Brown, Mark Amey
The finalists were taken to a luxury residence, where they had a poolside swimwear photo shoot for St. Tropez spray tan under the judges' watchful eyes. They later had a final runway show featuring carnival themed designs by Asheley Martin. At the end of the night the judges deliberated over each finalists' work and progress throughout the competition, and Lauren was crowned as the winner.
The contestant was eliminated after her first time in the bottom two
The contestant was eliminated after her second time in the bottom two
The contestant was eliminated after her third time in the bottom two
The contestant was eliminated in the final judging and placed as the runner-up
Average call-out order
Final two is not included.
Rank by average
Place
Model
Call-out total
Number of call-outs
Call-out average
1
1
Lauren
31
11
2.82
2
4
Sophie
38
11
3.45
3
2-3
Emma
42
11
3.82
3
2-3
Sarah
44
11
4.00
5
5
Naomi
46
10
4.60
6
6
Angel
46
9
5.11
7
7
Holly
48
8
6.00
8
9
Emily
44
6
7.33
9
10
Laura
42
5
8.40
10
8
Saffron
59
7
8.43
11
12
Jess
29
3
9.67
12
11
Abigail
43
4
10,75
13
13
Danielle
26
2
13.00
14
14
Christina
14
1
14.00
Notes
^In episode 1, the pool of 27 semi-finalists was reduced to the final 14 contestants who moved on to the main competition. The first official elimination took place in episode 2.
