Brasserie de Tahiti

Brasserie de Tahiti
IndustryBeverages
Founded1914
Area served
French Polynesia
ProductsHinano beer
Revenue14.5 billion XPF[1]
ParentMartin Group
Websitewww.brasseriedetahiti.com

Brasserie de Tahiti is a French Polynesian beverage company. Its products include Hinano beer, O'Tahiti bottled water, and it holds the local production and marketing licenses for Coca-Cola, Orangina and Schweppes. In addition, it controls a large number of subsidiaries in the food, distribution, and tourism industries.[2] In 2022 it was ranked as the third-largest company in French Polynesia by turnover.[1] It is a subsidiary of the Martin Group.

History

The brewery was founded in 1914 and initially made a beer name "Aorai".[3][4][5] After being destroyed in the Bombardment of Papeete in 1914, the brewery was rebuilt in 1917.[5] After being bought by an American company in 1922, it was sold to Emil Martin in 1937.[6] It was enlarged in 1953.[7] In 1955 "Aorai" beer was renamed "Hinano".[5] In 1959 the company obtained the local licence for Coca-Cola.[3]

In 2019 the company acquired import and distribution company Morgan Vernex.[8]

In April 2020, during the Covid-19 pandemic, the company shut down all production of beverages after the sale of alcohol was banned by the French Polynesian government.[9] The ban was immediately reversed.[10][11]

In March 2023 the company purchased the Hyper-U and Happy Market supermarkets.[12][2]

References

  1. ^ a b "Le Dixit dévoile son classement des 200 premières entreprises du fenua" (in French). Tahiti Infos. 15 February 2023. Retrieved 1 July 2023.
  2. ^ a b "La brasserie de Tahiti souhaite reprendre les "Happy Market" et Hyper U Pirae" (in French). Tahiti Infos. 20 June 2023. Retrieved 1 July 2023.
  3. ^ a b "1914 The founding of " Brasserie de Tahiti"". Brasserie de Tahiti. Retrieved 1 July 2023.
  4. ^ ""BOB" FERMANN, OF TAHITI". Pacific Islands Monthly. Vol. IX, no. 1. 15 August 1938. p. 29. Retrieved 1 July 2023 – via National Library of Australia.
  5. ^ a b c "Tahiti d'antan : La Brasserie de Tahiti et la bière Hinano" (in French). Tahiti Heritage. Retrieved 1 July 2023.
  6. ^ "TAHITI NOTES". Pacific Islands Monthly. Vol. VII, no. 12. 23 July 1937. p. 65. Retrieved 1 July 2023 – via National Library of Australia.
  7. ^ "ENLARGEMENT OF THE TAHITIAN BREWERY". Pacific Islands Monthly. Vol. XXIII, no. 12. 1 July 1953. p. 23. Retrieved 1 July 2023 – via National Library of Australia.
  8. ^ "Les engagements de la Brasserie lors du rachat de Morgan Vernex" (in French). Tahiti Infos. 1 July 2019. Retrieved 1 July 2023.
  9. ^ "La Brasserie met la pression" (in French). Tahiti Infos. 14 April 2020. Retrieved 1 July 2023.
  10. ^ "La vente de bière et de vin rouverte dès lundi" (in French). Tahiti Infos. 15 April 2020. Retrieved 1 July 2023.
  11. ^ "Fritch : " Je n'ai pas cédé à la pression de la Brasserie "" (in French). Tahiti Infos. 18 April 2020. Retrieved 1 July 2023.
  12. ^ "Le groupe Brasserie de Tahiti se lance dans la grande distribution" (in French). Polynesie 1. 24 March 2023. Retrieved 1 July 2023.


Stub icon

This French Polynesia-related article is a stub. You can help Wikipedia by expanding it.