Branch (company)

Branch
Founded2014
Headquarters
Palo Alto
,
United States

Branch (formerly Branch Metrics) is a mobile software company focused on mobile deep linking and attribution.[1] The headquarters of the Branch is located in Palo Alto, California.[1][2]

History

Branch Metrics was founded on April 15, 2014 by Alex Austin, Mike Molinet, Mada Seghete, and Dmitri Gaskin.[3] In the summer of 2014, the company completed the StartX Accelerator program at Stanford University.[4]

In September 2014, Branch announced the completion of a $3 million venture funding round led by New Enterprise Associates.[1] In 2015 Branch won a startup competition at Mobile World Congress.[4]

In February 2015, the company completed a $15 million Series A funding followed by additional $35 million funding in January 2016.[5][6]

In April 2017, the company raised $60 million in Series C funding from Andy Rubin’s Playground Ventures.[7]

In September 2018, the company authorized the sale of $129 million in Series D shares,[8] and acquired the attribution analytics platform TUNE.[9]

In February 2022, Branch raised $300M in Series F funding at a $4B valuation, led by New Enterprise Associates.[10]

In 2022, the company acquired Android customization applications Nova Launcher and Sesame Search,[11] as well as data platform AdLibertas.[12] In August 2024, Branch made significant cuts to the Nova Launcher team, laying off everyone but the project's original founder Kevin Barry.[13]

Technology

Branch has developed improved deep linking technology that directs users to a specific place within the app the first time a link is clicked, even if the app has not been installed. To do this, Branch Metrics is combining deep linking technology with matching technology.[1]

Branch also uses tools for cohort analysis and touchpoint tracking.[14]

References

  1. ^ a b c d Perez, Sarah (2014-09-23). "Branch Metrics Raises $3 Million From NEA For More Intelligent Deep Links That Make Apps Work Like The Web". TechCrunch. Retrieved 2022-11-09.
  2. ^ "Branch Metrics helps Peet's Coffee migrate to mobile linking and measurement platforms". SiliconANGLE. 2022-06-17. Retrieved 2022-11-09.
  3. ^ Vrabie, Elena (2022-03-29). "Madalina Seghete, co-founder of Branch, on raising €270M and moving mobile experiences into the privacy-centric era". TheRecursive.com. Retrieved 2022-11-09.
  4. ^ a b "Branch Metrics comes up with gold at Mobile World Congress startup showdown". VentureBeat. 2015-03-05. Retrieved 2022-11-09.
  5. ^ Chapman, Lizette (2015-02-26). "Branch Metrics Raises $15 Million to Scale Deep-Linking Technology". Wall Street Journal. ISSN 0099-9660. Retrieved 2022-11-09.
  6. ^ Perez, Sarah (2015-02-26). "Branch Metrics Raises $15 Million For Its Smarter Mobile Deep Linking Technology". TechCrunch. Retrieved 2022-11-09.
  7. ^ Lawler, Ryan (2017-04-10). "Deep-linking startup Branch raised $60 million from Andy Rubin's Playground Ventures". TechCrunch. Retrieved 2022-11-09.
  8. ^ Clark, Kate (2018-09-07). "Deep-linking startup Branch is raising more than $100M at a unicorn valuation". TechCrunch. Retrieved 2022-11-09.
  9. ^ "Branch On Acquisition Of TUNE's Attribution Biz: "You Can't Have Measurement Without Fixing The User Experience"". AdExchanger. 2018-09-10. Retrieved 2022-11-09.
  10. ^ "CORRECTED-Marketing tech startup Branch valued at $4 billion after latest funding". Reuters. 2022-02-10. Retrieved 2022-11-09.
  11. ^ Nickolas Diaz (2022-07-19). "Branch strikes twice with Nova Launcher and Sesame Search acquisition". Android Central. Retrieved 2022-11-09.
  12. ^ "Branch Just Bought A First-Party Data Platform For App Developers". AdExchanger. 2022-08-31. Retrieved 2022-11-09.
  13. ^ Kastrenakes, Jacob (2024-08-09). "Nearly everyone working on Nova Launcher has been laid off". The Verge. Retrieved 2024-08-11.
  14. ^ "Branch provides linking technology and measurement tools in the age of digital marketing". SiliconANGLE. 2022-06-03. Retrieved 2022-11-09.

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