The city is located in the northern part of the county, at the foot of the Metaliferi Mountains. It lies in the valleys of the river Crișul Alb and its tributaries, Brad and Luncoiu. Five villages are administered by the city: Mesteacăn ("birch"; Mesztákon), Potingani (Pottingány), Ruda-Brad (Ruda), Țărățel (Cerecel) and Valea Bradului ("the valley of the fir tree"; Vályabrád).
History
A gold mine in the area began to be exploited in Roman times, and the town developed around it. The earliest documentary mention of Brad dates to 1445. Gold mining was active until 2006. There is a Gold Museum.