Tenpin bowling is a popular and recreational sport in India. The activity is administered by the Bangalore-based Tenpin Bowling Federation of India.[1] It organizes the National Bowling League comprising championships for amateurs, corporate team tournaments as well as a national tour for professionals. Many Indians take up bowling for fitness, rather than for recreation.[2] Bowling alleys in India are commonly a part of multiplexes and malls.[3]
In Chennai, the sport was widely known as "snow bowling" in the late 1990s and early 2000s, owing to its presence in the 'Snow Bowling' Centre in Chennai. The term "snow bowling" has been referenced in songs such as "Dey Nandakumara" from Seenu (2000), "Oh Mama Mama" from Minnale (2001), "Sandhippoma" in Enakku 20 Unakku 18 (2003) and "Kannin Maniye" from Gambeeram (2004).[4]