Boll & Branch

Boll & Branch
Company typePrivate
IndustryBedding, Mattress
Founded2013
FounderScott Tannen, Missy Tannen
Headquarters
Summit, New Jersey
Area served
United States, Canada, United Kingdom, Australia
Productsbed sheets, blankets, pillows, mattress
Websitebollandbranch.com

Boll & Branch is a privately held, U.S. based, e-commerce company that sells luxury bedding online. Headquartered in Summit, New Jersey, the company manufactures and sells organic cotton bed linens, blankets and bath towels and are the first maker of such goods to be certified by Fair Trade USA.[1][2]

Boll & Branch launched in January 2014 by a former third grade teacher, Missy Tannen[3] and her husband, a former Wrigley and Kraft Foods exec, Scott Tannen, who self-funded the venture.[4][5][6][7] Most of the company's products are manufactured in Kolkata, India with the cotton being grown by CHETNA Organic in Orissa, India.[8]

The company's annual revenue is estimated to be in excess of $100 Million.[9]

In August 2017, they announced the opening of its first brick & mortar retail location in The Mall at Short Hills in Short Hills, New Jersey[10] In October 2019, Nordstrom announced that it will make Boll & Branch products available in 21 of their stores. This will be the first time the company's products are available through a third-party retailer.[11] The company was among the first retailers to utilize Far-UVC 222 lighting to sanitize their stores in the Town Center at Boca Raton and in Greenwich, CT.[12]

Products

Boll & Branch has received notice for its ethical and sustainable manufacturing of luxury bed sheets.[13][14] In August 2015, it launched a line of organic cotton bath towels and introduced a line of crib sheets and blankets for babies in October 2015.[15]

In October 2016, the company launched a line of flannel bedding made in Guimaraes, Portugal.[16] In June 2018, it introduced a line of ethically sourced Down pillows.[17]

In October 2018, it expanded into the mattress industry. They promote their "luxury mattress" as not containing memory foam, but rather using wool, coils and organic cotton.[18]

Investments

Boll & Branch received $7 million Series A funding from Silas Capital in April 2016 and raised a $4 million Series B investment in October 2017 also from Silas Capital.[19]

In August 2019, the company received a $100 Million investment from private-equity firm, L Catterton. With this investment, Founder Scott Tannen will continue in his role as CEO.[20]

Retail Expansion

In 2023, Boll & Branch announced the opening of physical retail stores in Houston, Texas,[21] Dallas, Texas,[22] and The Grove at Shrewsbury in Shrewsbury, New Jersey. These three new stores bring the company to a total of six stores nationally, including their original location in The Mall at Short Hills in Short Hills, New Jersey, as well as Boca Raton, Florida and Greenwich, Connecticut. The Company reports that all six locations are profitable.[23][24]

References

  1. ^ File, Forbes Style. "Designer Spotlight: Boll & Branch First To Revolutionize Ethics In Luxury Bedding Industry". Forbes. Retrieved 2016-10-20.
  2. ^ "Boll & Branch LLC: Private Company Information - Businessweek". www.bloomberg.com. Retrieved 2016-10-17.
  3. ^ Dunn, Laura (2015-05-13). "Women in Business Q&A: Missy Tannen, Co-Founder and President, Boll & Branch | Huffington Post". The Huffington Post. Retrieved 2016-10-20.
  4. ^ "This Company Will Make You Rethink The Sheets You Sleep On Every Night". A Plus. 2016-05-20. Retrieved 2016-10-20.
  5. ^ "Your best bedroom ever: Aim higher than luxury-hotel sheets – The Denver Post". 2015-04-03. Retrieved 2016-10-20.
  6. ^ Chhabra, Esha. "How One Self-Funded Home Decor Brand Is Challenging Big Box Retailers With Their Supply Chain". Forbes. Retrieved 2016-10-17.
  7. ^ Gelles, David (2016-06-16). "With Organic Cotton and Online Ads, Boll & Branch Helps Indian Farmers". The New York Times. ISSN 0362-4331. Retrieved 2016-10-17.
  8. ^ "N.J. organic bedding brands help here and abroad". NJ.com. Retrieved 2016-10-20.
  9. ^ "Bedding startup Boll & Branch raises $100M". FocusTechnica. Retrieved 2019-10-01.
  10. ^ "Why This Digital-First Bedding Start-Up Is Expanding to Brick-and-Mortar". Architectural Digest. Retrieved 2017-08-28.
  11. ^ "Nordstrom Forges Partnership With Boll & Branch for Sustainable Bedding Collection". WWD.com. October 8, 2019. Archived from the original on October 8, 2019. Retrieved 2019-10-20.
  12. ^ "Boll & Branch deploys sanitizing light technology". chainstoreage.com. October 27, 2020. Retrieved 2020-10-27.
  13. ^ "These are the five hottest e-commerce companies today". Business Insider. Archived from the original on 2016-07-15. Retrieved 2016-10-20.
  14. ^ File, Forbes Style. "Designer Spotlight: Boll & Branch First To Revolutionize Ethics In Luxury Bedding Industry". Forbes. Retrieved 2016-10-17.
  15. ^ Branch, Boll. "Boll & Branch Unveils New Line of 100% Organic Baby Products". www.prnewswire.com (Press release). Retrieved 2016-10-17.
  16. ^ "Boll & Branch adds flannel to assortment | Home Textiles Today". www.homeandtextilestoday.com. 11 October 2016. Retrieved 2016-10-20.
  17. ^ "This company went through over 100 pillow prototypes before it landed on the perfect design for every type of sleeper". Business Insider. Retrieved 2018-07-23.
  18. ^ "Boll & Branch is saying memory foam mattresses are of the past". Yahoo! Finance.
  19. ^ "Meet the $50 million bedding startup that wants to raise as little venture capital as possible". www.recode.net. 2017-10-03. Retrieved 2017-10-03.
  20. ^ "L Catterton Invests $100 Million in Bedding Company Boll & Branch". www.wsj.com. 2019-09-26. Retrieved 2019-10-01.
  21. ^ "Boll & Branch opens first standalone Texas location in Houston's Highland Village". bizjournals.com. 2023-08-11. Retrieved 2023-12-01.
  22. ^ "Boll & Branch is the latest DTC brand to double down on in-person retail". businessofhome.com. 2023-07-13. Retrieved 2023-12-01.
  23. ^ "Having achieved profitability, Boll & Branch plots retail expansion". modernretail.co. 2023-11-21. Retrieved 2023-12-01.
  24. ^ "Boll & Branch Doesn't Just Sell Sheets. They'll Make Your Bed". Forbes.com. 2023-10-06. Retrieved 2023-12-01.

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