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Boggi

Boggi Milano
Boggi Milano
Native name
Boggi Milano
TypePrivate
IndustryFashion retail
GenreMenswear
Founded1964 in Monza, Italy
FounderPaolo Boggi
Headquarters
Milan
,
Italy
Number of locations
285
Area served
Worldwide
Key people
Sandro De Bruno (President & CEO, The Brian & Barry Group); Carlo Zaccardi (CEO, †2025)
ProductsMenswear, accessories
ParentThe Brian & Barry Group (acquired 2003)
Websitewww.boggi.com

Boggi is an Italian clothing brand founded in 1964 by Paolo Boggi.[1] Based in Milan, the company is owned by the Brian & Barry Group, and has 290 stores in 67 countries. In addition to directly operated retail, the brand is also available at Kadewe, Selfridges, Bloomingdales, Nordiska Kompaniet, El Corte Ingles, and El Palacio de Hierro. E-commerce accounts for roughly 15% of revenue.

History

Inside a Boggi store

The brand was founded by Paolo Boggi with the opening of a small shop specializing in tailored suits in Monza.[2][3][4] In 1964, after launching its first collection, the company expanded to Milan by opening a store in Galleria Passarella, a prestigious mixed-use complex located near Piazza San Babila and the Duomo. The location was renovated in 2019 to celebrate the brand's 80th anniversary.[5]

In 1996, Boggi Milano opened a store in Geneva, Switzerland, its first store outside Italy.[6]

In 2003, Boggi Milano was acquired for €13.2 million[7] by the Brian & Barry Group, owned by brothers Carlo, Claudio and Roberto Zaccardi; Sandro De Bruno became President and CEO of the Brian & Barry Group.[8][9]

From 2009, the brand began an expansion process, opening over 100 stores in Europe, Asia, the Middle East, Russia and South America.[10] By 2011, Boggi had 100 stores worldwide. In 2016, the company established the Boggi Milano Academy, an internal training program aimed at developing new talent and keeping staff updated on the brand.[11]

In 2019, the company announced plans to expand its operations with the goal of reaching revenue of €500 million.[12] The plan included strengthening the e-commerce network and adopting an omnichannel retail strategy.[6][13][14]

Boggi store in IFC Mall, Hong Kong

In 2024 the brand opened its Casa Boggi global headquarters in Milan. In 2025 the brand opened three directly operated stores in the US: Madison Avenue, Soho on Mercer Street, and The Shops at Columbus Circle.[15][16] Its flagship U.S. store is a 8,810 sq-ft space at 527 Madison Avenue on the corner of 54th Street.[17][18][19] Boggi opened shop-in-shop leased spaces inside Bloomingdales malls.[20]

In 2025, Boggi Milano opened 140 stores across eight countries in two months.[21] As of 2025, Boggi Milano has more than 240 stores in 63 countries worldwide, including several franchise locations.[11] Boggi opened a new 10,000 m2 automated warehouse in Concorezzo, Monza.[22]

Carlo Zaccardi, then-CEO of Boggi Milano, died at the age of 58 on February 19, 2025.[23] Claudio Zaccardi became President and CEO of Boggi.

In 2025 Boggi became the official formalwear outfitter and licensee of the FIFA Men’s World Cup and the Women’s World Cup through 2027.[24][25][26][27]

Boggi store in Madrid

Boggi generated revenue of €364 million in 2025.[27] The company aims to reach €400 million in 2026.[27]

In 2026 Boggi created a capsule collection of polo shirts and T-shirts commemorating the eight national teams that have won the FIFA World Cup: Brazil, Germany, Italy, Argentina, France, Uruguay, Spain and England.[27]

Retail locations

Europe

  • Austria
  • Belgium
  • France
  • Germany
  • Greece
  • Hungary
  • Italy
    • San Babila, B. Aires, Torino, Sanremo, P.ta Romana, Varese, Siena, Bergamo, C.so Vercelli, Monza, Brescia, Firenze, Trento, Padova, Bolzano, Udine, Roma Babuino, Venezia San Marco, Bologna, Verona, Roma Appia, Trieste, Treviso, Cola di Rienzo, Seregno, Alba, Genova, Novara, Bari, Catania, Venezia Mercerie, Torino Lagrange, Roma piazza Venezia, Bologna piazza Mercanzia, Palermo, Como, Milano Via Durini (Casa Boggi)
  • Luxembourg
  • Russia
  • Spain
  • Serbia
  • Sweden: Sturegatan and NK Stockholm
  • Switzerland
  • The Netherlands
  • United Kingdom: Jermyn Street, Sloane Square, Westfield London

Asia

Middle East

Americas

References

  1. ^ "Boggi Milano". TripAdvisor.
  2. ^ "Boggi Milano 1939". Mam-e Fashion Encyclopedia. 2022-11-29. Retrieved 2025-08-13.
  3. ^ Prosperi, Alice (2025-02-20). "Morto Carlo Zaccardi, co-proprietario di Brian&Barry e Boggi. Aveva 59 anni". MF Milano Finanza (in Italian). Retrieved 2025-08-13.
  4. ^ "Da Brian&Barry a Boggi. Addio a Carlo Zaccardi". Il Giorno (in Italian). 2025-02-21. Retrieved 2025-08-13.
  5. ^ "Boggi Milano festeggia 80 anni (anche) col restyling del negozio di San Babila". Il Sole 24 Ore (in Italian). 2019-10-08. Retrieved 2025-08-13.
  6. ^ a b Casadei, Marta (2019-11-15). "Boggi Milano va oltre l'Europa e punta sull'omnicanale". Il Sole 24 Ore (in Italian). Retrieved 2025-08-13.
  7. ^ "Dalla bottega con due vetrine all' "impero" Boggi". Corriere della Sera (in Italian). 2 February 2003. Retrieved 2003-02-22.
  8. ^ "Brian & Barry acquista la catena Boggi". Pambianconews (in Italian). 2003-02-04. Retrieved 2025-08-13.
  9. ^ "È morto a 58 anni Carlo Zaccardi, Ad del marchio Boggi". Agenzia ANSA (in Italian). 2025-02-20. Retrieved 2025-08-13.
  10. ^ "Servizio Assistenza Clienti Boggi Milano" (in Italian). 2024-07-26. Retrieved 2025-08-13.
  11. ^ a b "About Us". Boggi Milano. Retrieved 2025-08-13.
  12. ^ "Boggi marcia verso i 500 milioni". MF Milano Finanza (in Italian). 2018-09-11. Retrieved 2025-08-13.
  13. ^ "Unified commerce, ovvero il retail oltre la pandemia". Il Sole 24 Ore (in Italian). 2021-05-10. Retrieved 2025-08-14.
  14. ^ "L'esperienza di acquisto è sempre più "phygital": ecco perché l'incontro fra i canali tradizionali e il digitale può essere un vantaggio per i consumatori". Il Sole 24 Ore (in Italian). 2021-11-25. Retrieved 2025-08-13.
  15. ^ Boggi Milano Brings Timeless Italian Elegance to Manhattan Modern Luxury, Chris Groza, May 23, 2025
  16. ^ Boggi Milano Opening Third NYC Store in 6K SF at Columbus Circle Commercial Observer, MARK HALLUM, JANUARY 8, 2025
  17. ^ Palmieri, Jean (May 12, 2025). "Boggi Milano Sets U.S. Retail Rollout, Starts With NYC". Women’s Wear Daily.
  18. ^ Boggi Milano to Open First U.S. Store on Madison Avenue JEAN E. PALMIERI, December 18, 2024
  19. ^ Hendriksz, Vivian (27 February 2025). "Boggi Milano opens first retail location in New York City, with two more in the pipeline". Fashion United.
  20. ^ "Boggi Milano sbarca negli Stati Uniti con tre punti vendita a New York". Pambianconews (in Italian). 2025-05-14. Retrieved 2025-08-14.
  21. ^ "Boggi Milano and XY Retail Launch 140 Stores in Eight Countries in Just Two Months". PRNewswire. September 11, 2025.
  22. ^ Casadei, Marta (18 July 2025). "Boggi Milano invests in the USA: 18 stores in 5 years and an agreement with Bloomingdale's". Il Sole 24 Ore.
  23. ^ Remembering Carlo Zaccardi, CEO, Boggi Milano and Brian&Barry Maria Cristina Pavarini, February 21, 2025
  24. ^ "Boggi Milano Sets Sights on 2026 FIFA World Cup as Official Event Supplier". Modaes. 5 December 2025.
  25. ^ Cunningham, Euan (December 4, 2025). "Boggi Milano to supply FIFA clothing at next two World Cups". Sportcal.
  26. ^ Saunders, Sophie. "Boggi Milano: FIFA World Cup 2026 & 2027". Flaunt Magazine.
  27. ^ a b c d Passeri, Elena (May 6, 2026). "Boggi Milano strengthens partnership with FIFA, plans new store openings". Fashion Network.
  28. ^ Stang, Kaila (March 19, 2026). "Boggi Milano Celebrates New Miami Boutique in Brickell City Centre". Modern Luxury.

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