Bizarre was launched as a bimonthly title by John Brown Publishing in February 1997[3][4] and was edited by Fiona Jerome. It was an immediate success and changed to monthly issuance a year after its launch. Circulation peaked at more than 120,000 in 2000, but later the same year declined to less than 30,000[5] when I Feel Good (IFG) bought the magazine for £5 million. IFG was a company founded by James Brown, the former editor of Loaded magazine. When IFG collapsed, Dennis Publishing acquired Bizarre.[4] The editor of Bizarre became David McComb in December 2013.[6]Bizarre announced the end of publication in early 2015, with the January issue, published on 20 January, being its last.[3]
On 28 February 2020 it was announced, via the magazine's social media pages, that Bizarre was in the early stages of making its return, both physically and online, under entirely new ownership. To date, no further details have been announced regarding the magazine's reboot.[7]
Like lad mags, issues of Bizarre commonly featured a semi-nude female model on the front cover and reviews of weird gadgets, films, music and websites.
Earlier issues of Bizarre included a sealed section featuring censored pornography, in which images of anuses, genitalia, semen and sex acts were obscured. The censorship was self-imposed to avoid alienating mainstream newsagent's shops and booksellers.