Big4 Holiday Parks

Big4 Holiday Parks of Australia
Company typeMarketing cooperative
IndustryHoliday parks
Founded1979; 45 years ago (1979)
Headquarters
Melbourne, Australia
Area served
Australia
Websitebig4.com.au Edit this at Wikidata

Big4 Holiday Parks (stylised as BIG4) is a network of holiday parks that are located throughout Australia. Parks offer various accommodation options, including cabins, caravan and camping sites, and glamping facilities.

Overview

Big4 Holiday Parks is known for being family friendly.[1] Many parks contain facilities that include jumping pillows, splash or water parks, mini golf facilities and swimming pools. The Wiggles wrote a song for Big4 as part of the companies’ major partnership.[2]

Big4's headquarters are located in Melbourne.

History

The company began in 1979[3] in the Victorian city of Ballarat, where four independent caravan park owners united to form the Big4 brand. As of 2021, Big4 has more than 180 holiday parks all over Australia, including in capital and major regional cities.

In 2017, Big4 implemented a new business model and franchise arrangements.[4][5]

BIG4 parks offer a range of accommodation styles including cabins, caravan and RV sites, and camping spots. Some parks have also capitalised on the emerging glamping trend. The majority of the parks have pet-friendly accommodation and associated facilities.[6]

Recognition

In 2020, one of Big4's founders, Desmond Watts was recognised for his outstanding service to the tourism accommodation sector with a Medal of the Order of Australia (OAM).

See also

References

  1. ^ BIG4, BIG4. "Travelling With Kids". BIG4 Australia's Favourite Holiday Park. BIG4. Retrieved 3 September 2018.{{cite web}}: CS1 maint: numeric names: authors list (link)
  2. ^ "The Wiggles: BIG4 Wiggly Song! | Kids Songs". YouTube.
  3. ^ BIG4, BIG4. "About BIG4". BIG4 Australia's Favourite Holiday Parks. Retrieved 3 September 2018.{{cite web}}: CS1 maint: numeric names: authors list (link)
  4. ^ "Big Fat Agent Wrap". Travel Weekly. Retrieved 5 December 2019.
  5. ^ "360 Golf Holidays". Thursday, 11 February 2021
  6. ^ BIG4, BIG4. "Pet-friendly holiday parks". BIG4 Australia's Favourite Holiday Park. BIG4. Retrieved 8 September 2021.{{cite web}}: CS1 maint: numeric names: authors list (link)