Bettina Hollings is a New Zealand television producer and media executive.[1]
Biography
Hollings was born and raised in Wellington and moved to Auckland to study advertising and communications at the Auckland Institute of Technology (now AUT). After graduating, she worked as a media planner at the advertising agency Colenso for three years. In 1987, she moved to TV2 as a programmer. She was one of the creators of the long-running and highly successful soap opera Shortland Street - in 1991 she advocated for a five-day-a-week local soap opera and convinced Ruth Harley at New Zealand on Air to fund it. South Pacific Pictures (owned by TVNZ) won the tender to deliver the show and Hollings suggested it be set in a hospital. Together with producer Caterina De Nave and writer Jason Daniel she created the key characters.[1]
In 1995, Hollings moved to TV3 and developed factual reality shows such as Police Stop and Fresh-up in the Deep End.[1]
In March 1997, Hollings became the first woman to head a major television network in New Zealand, when she became the head of Canwest’s new channel C4.[2]