Bentkey is a subscription video service for children's programming by The Daily Wire, an American media company. The service was launched in October 2023, and was created for conservative parents who did not want their children to grow up with media with perceived "woke ideologies", with Disney in particular being something the service fights against.[1] The service was originally announced in March 2022 by The Daily Wire as a children's production unit called Daily Wire Kids or DW Kids for short.[2][3] It was later spun off and rebranded into a separate subsidiary known as "Bentkey".[4]
A slate of original content was produced by a Bentkey focused division of The Daily Wire with an initial investment of around $100 million.[citation needed] Its original programming includes Chip Chilla (a cartoon starring comedian Rob Schneider, and later James Arnold Taylor, that was described as imitative of Bluey),[5]Gus Plus Us, Kid Explorer, Kid Fit Go!, and A Wonderful Day with Mabel Maclay.[5] Bentkey was producing Snow White and the Evil Queen, an adaptation of "Snow White" originally set to star actress and Daily Wire employee Brett Cooper for release in 2025.[6] However production was shelved after Cooper left The Daily Wire in late 2024.[citation needed] Storytime with Zoodles, a show that was originally in development as Doodles with Noodles and later known as The Zoodles Show, premiered on July 5, 2025.[7][independent source needed][failed verification]
The platform also has a substantial amount of acquired content. In early 2024, the most-watched series on the platform was the French series Runes, a tween fantasy series in a catalog dominated by preschool shows; other noteworthy shows include the British series Clangers, the BBC-BYUtv miniseries The Canterville Ghost,[8] and the classic animated series G.I. Joe: A Real American Hero, based on the Hasbro toy line of the same name.
