The museum opened in May 2009 conceived as a "Beatles experience". It was located in the St. Pauli district, near the Beatles-Platz and the Große Freiheit, where they played in their formative Hamburg period in the early 1960s. It closed for lack of interest on 30 June 2012.[1]
A large model of a yellow submarine hung above the entrance. The museum spanned five floors and eleve themed rooms. The history of the Beatles from their Hamburg period to their break-up was displayed through a mixture of original exhibits, interactive features and fan memorabilia, as well as a reconstruction of the Große Freiheit street in 1960s style.
