Gould was a British Trade Agent in Gyantse, Tibet from 1912 to 1913.[6][7] In 1912, the 13th Dalai Lama asked that some "energetic and clever sons of respectable families" should be given "world-class educations at Oxford College, London". The Indian government decided that Gould, who was about to go on leave back to England, should guide the four young boys (known as the "Four Rugby Boys") on their journey to the United Kingdom and assist them during their first few weeks in England in April 1913.[8]
Gould married Lorraine Macdonald Kebbell (1898–1935) when back in England on leave from India on 14 September 1921. They had two sons.[9]
In August 1936, Gould led a delegation to Lhasa to negotiate with the Tibetan government on the possibility of the 9th Panchen Lama's return to Tibet. Gould also discussed British military aid to Lhasa. Gould inquired about the creation of a British office in Lhasa, but the Tibetan government rejected this. Gould eventually departed Lhasa, but left behind his commercial representative, Hugh Richardson, who had been previously stationed in Gyantse. Richardson was equipped with a radio so Richardson could maintain contact with the British.[10]
Gould married his second wife Cecily, the daughter of Colonel C. H. Brent-Good, of Yarmouth on the Isle of Wight. Gould had one son with Cecily.[5] Gould made some amateur films in Tibet in 1936–41 which are preserved by the British Film Institute.[11]