Rowland was raised in Durham and gained an MBA from Durham University.[3] He spent most of his career at Newcastle City Council; starting in 1979 as a management trainee, he stayed at the Council for over 30 years eventually becoming Chief Executive in 2009.[4] Rowland entered the news in 2011 after he was caught speeding by a camera put up by his own authority.[5]
In 2012 he left Newcastle City Council by mutual agreement, receiving £215,331 in compensation,[2] after a public falling out with Council Leader Nick Forbes.[6] He went on to serve as Executive Director for Northumberland County Council until August 2015 when he stepped down to "pursue fresh challenges".[7] In May 2016 it was announced that Rowland had been appointed Chief Executive of the Falkland Islands, taking office in October 2016.[8] He was succeeded in this role by Andy Keeling in April 2021, a top-ranking council officer of Leicester.[1][9]