After directing the music video for the song "A te" by Jovanotti, in August 2009 Gabriele Muccino annucned an artistic collaboration with Jovanotti for his 2010 film Kiss Me Again.[3] The song was written by Jovabotti himself with Saturinino Celani and RIccardo Onori, with the music production of Michele Canova.[4][5] In an interview with Variety, Jovanotti explained the meaning of the song and the relationship with Muccino:[6]
"I had seen [Muccino] movies of course. I’m not a movie expert, but I felt that he had revolutionized the language of typical Italian cinema, that he’d brought a lot of innovation by telling stories with a different pace; by talking about a changed Italy. [...] I had decided to take a sabbatical at that time — which I do periodically to write and recharge my batteries — I wrote the song "Baciami Ancora". From then on we started hanging out. I went to see him at his home in Rome, then I visited him in Los Angeles when I went there; we spent New Year’s Eve together and we became friends, as these things happen. Unfortunately they happen quite rarely, because it’s not so often that a real friendship is born — one in which you share intimate things about yourselves sitting on a wall. "
