According to RAJAR, the station has a weekly audience of 85,000 listeners and a 8.4% share as of December 2023.[1]
History
The county of Cumbria, from which the station takes its current name, was not created until 1974. Radio Cumbria began service on 24 November 1973 as BBC Radio Carlisle and could be received across most of the former county of Cumberland.
The station adopted its current name shortly before its tenth anniversary in May 1982, when its service was expanded to cover the whole of the administrative county of Cumbria, namely:
From the launch of the renamed station, between 25 May 1982 and 1991, an opt-out service, BBC Radio Furness operated in the south of the county at peak times – originally breakfast and lunchtimes on weekdays, and Saturday mornings. Programmes were produced in Barrow-in-Furness and used 96.1 MHz and 837 kHz. This meant that, in addition to the Furness area, Radio Furness could be received along the south coast of Cumbria, in parts of the Lake District, and the west coast as far as Millom.
"Radio Furness" lost its separate branding in 1991 but breakfast and afternoon opt-outs for the South Lakes and Furness continued until 1994. As a result of BBC cutbacks in the 1990s, programme opt-outs were curtailed, although the Barrow studios remained staffed. The former studio in Hartington Street is now the local headquarters for the Labour Party.
Background
Radio Cumbria claims to be listened to by one-third of the county's population, despite having to face the challenge of an area that is sparsely populated and predominantly rural, with the biggest urban areas around its perimeter. Most programming has a similar format to that of other BBC local radio stations, although one unique feature is the seasonal Lamb Bank – a short daily segment which carries announcements from farmers wishing to exchange livestock.
On FM, Radio Cumbria broadcasts to northern Cumbria on 95.6 MHz (Sandale) – suitable for drivers on the M6 north of Penrith – and to the south of the county on 96.1 MHz (Morecambe Bay), with lower-powered relays on 95.2 MHz (Kendal), 104.1 MHz (Whitehaven) and 104.2 MHz (Windermere).
The station also broadcasts on DAB+. DAB+ transmissions began for the station on 1 December 2021, which was the day that the Cumbria multiplex was switched on. Until then, BBC Radio Cumbria had been the only BBC local radio station that wasn't broadcasting on DAB.
Local programming is produced and broadcast from the BBC's Carlisle studios from 6 am to 2 pm and for sports coverage.
From 10 pm each night, BBC Radio Cumbria carries the England-wide late show; from 1 am, it simulcasts BBC Radio 5 Live. Previously, the station's late show had originated from BBC Radio Lancashire on Monday to Thursday nights and BBC Radio Newcastle on Friday to Sunday nights.
