Online market research company
Audiokite is an online market research company based in New York, offering consumer research and opinion polling to musicians and labels.[1][2][3] Using the Amazon Mechanical Turk service and an internal reviewer filtering process, the service streams music over the internet to U.S.-based music consumers and administers a survey.[4] The results are organized into a report, which determines eligibility for a variety of discounts and opportunities through partnerships with music services including Bandzoogle, New Artist Model, Feature.fm and others.[1][5]
In an article about data in the modern music industry, Forbes noted that "More and more artists are A/B-testing their music, either on their own or through market research services like Audiokite."[3]
History
The company was founded in 2014 by the musician Alex Jae Mitchell and law student Benjamin Sklovsky, following their previous music venture.[6] Citing the accessible price point, the service earned praise from members of the music technology community following its launch.[7]
In 2015, Audiokite won the SF Music Tech Summit Startup Innovators Challenge.[8]
In 2016, the company pitched in the first Canadian Music Week Startup Launchpad.[9]
Acquisition
Audiokite was acquired by ReverbNation in November 2016 for an undisclosed sum.[10][11] ReverbNation CEO Mike Doernberg reported the reasoning behind the acquisition was to "deliver more comprehensive and insightful information to promoters of festivals, licensing companies and radio at a much broader scale."[10]
References
