Ash & Bloom was a Canadian folk pop duo, from Hamilton, Ontario, consisting of James Bloemendal (vocals, acoustic and electric guitar, percussion) and Matt McKenna (vocals, acoustic guitar, mandolin, percussion).
History
While attending Redeemer University College, McKenna and Bloemendal met in the choir, then joined with other local musicians to form the band Garner.[1] In early 2013, after parting ways with Garner, Ash & Bloom played a show in Port Perry, alongside singer-songwriter Stacey Kaniuk, a longtime friend of singer (and Order of Ontario recipient)[2]Justin Hines.[3] Hines attended the show and asked the duo to join him on his North American "Vehicle of Change Tour".[4] From June to October 2013, Ash & Bloom traveled with Hines across North America. Following the tour, the duo signed with Toronto label Orange Lounge Recordings and JAD Media.
Ash & Bloom EP
Ash & Bloom's self-titled EP was released November 2013,[5] which featured 4 tracks written by McKenna and Bloemendal with Julie Crochetière and Karen Kosowski.[6] An animated music video for the song "Heaven Is A Ghost Town" was released the same month.[7] The video was cited as being controversial for depicting Bono, Oprah, Gandhi and Ellen DeGeneres not making it into heaven. The video received mixed reviews from press.[citation needed]
At the 2015 Hamilton Music Awards, Let The Storm Come was nominated for Folk/Traditional Recording of the Year and Ash & Bloom was nominated for New Artist/Group of the Year.[17]
During the 2015 JUNO Award week, which took place in Hamilton, Ash & Bloom released a video for their song "This Town (Hamilton)". The video featured prominent Hamilton residents or natives, such as Melissa McClelland, Janine Stoll and Lisa Winn from Ladybird Sideshow, Boris Brott, Brandon Bliss from Monster Truck, Peter Dyakowski from the Hamilton Tiger Cats, Mayor Fred Eisenberger as well as cast/crew from CHCH, K-Lite, CHML and writers from The Spectator and Hamilton Magazine. As one of Hamilton's own, Ash & Bloom performed at JUNOfest 2015.[23]
The Spark
In the summer of 2015, Ash & Bloom were in the middle of a tour promoting their six-track EP The Spark, when they decided to part ways. The remainder of the tour was cancelled and although The Spark was released in August 2016, it was not highly publicized.[24]