Art Technology Group, Inc. (ATG) was an independent internet technology company specializing in eCommerce software and on-demand optimization applications until its acquisition by Oracle on January 5, 2011. ATG continues to be based in Cambridge, Massachusetts and operates under its own name as a subsidiary of Oracle. The company is a provider of eCommerce software and related on-demand commerce optimization applications. ATG's solutions provide merchandising, marketing, content personalization, automated recommendations, and live-help services.[4]
Corporate history, acquisitions
1991: ATG is cofounded by Jeet Singh and Joseph "Joe" Taisup Chung, both graduates of MIT.[citation needed]
1991-1996: ATG delivered consulting services for building Web sites[citation needed]
1997-1998: ATG transitioned to a software company offering several products including an Application Server and an e-commerce platform.
2000-2003: Focused on commerce applications, business tools for content management, merchandising, marketing and analytics; shift to industry standard application servers from IBM, BEA and JBoss.
2004: ATG acquired Primus Knowledge Solutions[6] in a disputed[7][8] acquisition that closed on November 1, 2004.
2005: ATG completed the integration of the Primus applications onto the ATG Web marketing and ecommerce software platform
2006: ATG acquired eStara,[9][10] a provider of click to call, chat and call tracking solutions.
2008: ATG acquired privately held CleverSet;[11][12] the transaction closed on February 6, 2008.
2010: ATG acquired privately held InstantService;[13][14] the transaction closed on January 12, 2010.
2010: Oracle Corporation reaches an agreement with ATG to start the acquisition process of ATG into Oracle. The announcement of the acquisition agreement was made public on November 2, 2010.[15]
2011: Oracle Corporation completes its acquisition of ATG on January 5, 2011, for an estimated $1 billion, or $6.00 a share.[15]
^Bailor, Coreen (September 20, 2006). "ATG Will Acquire eStara". Destinationcrm.com. Archived from the original on July 24, 2011. Retrieved August 8, 2011.