Cooley was born on March 18, 1939 in Sumrall, Mississippi[1] to Archie Lee Cooley Sr. and Bernice Cooley, and raised in Laurel, Mississippi, where he attended Oak Park High School.[2] He played college football at Jackson State University under John Merritt. Cooley graduated in 1962, and married Georgia Ester Reed on December 28 of that year. The couple had two children, Dwight and Lisa.
The success Cooley achieved at Mississippi Valley State is attributed to his design of his innovative "Satellite Express" passing offense, which was a no huddle offense featuring five wide receivers. Cooley led the Mississippi Valley State Delta Devils to their only Division I-AA playoff appearance in 1984. The 1984 Mississippi Valley State Delta Devils football team set different passing, receiving, and scoring records that featured Jerry Rice and quarterback Willie Totten. To this day, Cooley is the winningest coach in the history of the Delta Devil football program. He also served as an associate professor of physical education at Mississippi Valley State.
In 1987 Cooley moved on to University of Arkansas at Pine Bluff, which was then an NAIA member before the school moved up to the Southwestern Athletic Conference (SWAC) in the 1990s. He coached there for four years, from 1987 to 1990, and served as athletic director and associate professor.
In 1993, Cooley was hired as head coach at Norfolk State University, where he stayed for only one year.
After a long hiatus from the coaching scene, Cooley returned when he became head coach at Paul Quinn College located in Dallas. Paul Quinn was an NAIA member school which was then establishing a new football program, and Cooley was responsible for starting the program from the ground up. He served as head coach from 2000 to 2006. The school was experiencing financial and accreditation issues and its administration decided to drop the football program after the 2006 season.