Anti Social Social Club (sometimes stylized as ASSC and AntiSocialSocialClub) is a Los Angeles–based streetwearbrand founded by Andrew Buenaflor, who goes by the pseudonym Neek Lurk.[1][2][3][4] As of May 2022, the brand is wholly owned by Marquee Brands.[5]
Anti Social Social Club was founded in 2015 through Twitter.[citation needed] The founder, Neek Lurk, had previously worked as a social marketing manager for Stüssy.[14] It releases limited collections each year. The inspiration for creating this brand came from the founder's mental health struggle at age 27.[15] Lurk used his brand as an emotional outlet for his depression. The first product was a basic hat with the logo on the side.[15] Shortly after its founding, ASSC became a popular trend. Some notable celebrities have worn this brand such as Kanye West, BTS, and Kim Kardashian.[16]
The brand released exclusively at ComplexCon Sk8-Hi Vans and Nike Air Force 1 Low (24 pairs were sold). A Toyota Prius decorated with ASSC graphics sold for $20,000.[14] ASSC had also announced the release of a branded riot shield.[17]
In 2018, after reports of numerous failed deliveries of ASSC products purchased online,[18] the brand launched a collection (SS18) that echoed its customers' disgruntlement regarding shipping issues.[19]
