Anthony Sullivan is a British producer and pitchman of media shopping in the United States, best known for his work in television commercials. He is the founder and CEO of Sullivan Productions, Inc. which produces commercial spots for brands such as OxiClean, Nutrisystem and Arm & Hammer.
Early life and career
In the early 1990s, Sullivan moved to the United States and teamed up with a manufacturing company to create the "Smart Mop". A few years later, he debuted it on HSN, where he met his future business partner and friend Billy Mays. In the mid-1990s, HSN hired Sullivan as a network show host. In 1998, he left HSN and formed Sullivan Productions in Tampa, Florida.[1]
Career
PitchMen
Sullivan starred in a Discovery Channel reality series, PitchMen. In the first season, he co-starred alongside Billy Mays. Following Mays' death in 2009, Sullivan became the sole star in season two (as well as a spokesperson for OxiClean line of products from Church & Dwight). The show follows how new products are selected by the firm in association with DRTV company Telebrands and its CEO, A. J. Khubani, the products' origins and their inventors, and the production of the advertising.[2]
