Always Fresh: The Untold Story of Tim Hortons by the Man Who Created a Canadian Empire is an autobiography of Tim Hortons written by Ron Joyce. It covers the time from the inception as a single coffee shop until his retirement from the company, which grew into a large fast-food franchise.[1][2]
Publication
Joyce and Robert Thompson wrote the book, with business details about the expansion of Tim Hortons coffee shops in Canada,[2] the authors included related anecdotes and some of Joyce's personal stories from his time with the company.[3] It was published by HarperCollins in 2006.[4]
Reception
The book was reviewed by Maclean's magazine,[5]Canadian Business[6] and The Star.[7] It was criticized as providing an overly rosy picture of events and conditions in the company.[8]
