Milova made her name by participating in various singing competitions and television programs in Estonia and abroad since childhood, including The Baltic Voice, New Wave Junior, Kaunas Talent, Bravo Song Contest and Berlin Perle. She rose to prominence in 2021 with her victory at the eighth edition of the Estonian talent show Eesti otsib superstaari, which earned her a record deal with Universal Music Group.[1]
On 1 November 2022, it was announced that she would participate in Eesti Laul 2023 with the song "Bridges".[2] She participated in Semi Final 2 and qualified for the final.[3] On 11 February 2023, Milova performed in the final, where televoting chose her as the winner among the 12 participants to become their national representative at the Eurovision Song Contest 2023 in Liverpool.[4]
At Liverpool, Alika performed in the first half of the second semi-final and placed 10th, qualifying for the final. In the grand final, Milova ultimately placed 8th with a score of 168 points.
On 14 August 2023, Alika announced on her Instagram account that her debut album would be released on 24 November.[5] This debut album, titled simply 'Alika', won
Debut Album of the Year at the Estonian Music Awards 2024 (Eesti Muusikaauhinnad 2024) held on 1 February 2024.[6] At the same awards ceremony, Alika also won Artist of the Year, Female Artist of the Year, Album of the Year and Song of the Year with her Eurovision entry Bridges.[6]
On 29 November 2024, Alika released her EP "Virmalised" (in Estonian: Northern Lights), which is an independent release. This EP contains three previously released singles "Mis minuga saab?", "Saame kokku" and "Virmalised", and two new songs "Silmapiir" and "Ära ava".[7]
Outside of Music
In October 2024, Alika appeared in the Estonian version of MasterChef, MasterChef Eesti on TV channel Telia Eesti.
^Sommer-Kalda, Sirle (12 December 2021). "Eesti uueks superstaariks sai Narva tüdruk Alika Milova!" [Alika Milova, a girl from Narva, became Estonia's new superstar!]. Pohjarannik (in Estonian). Archived from the original on 25 January 2023. Retrieved 25 January 2023.