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Alida Inc.
Company type	Private
Industry	Market Research
Founded	2000
Headquarters	Toronto, Ontario, Canada
Area served	Worldwide
Key people	Efrem Ainsley (CEO), Mary Kay Evans (CMO), Jeff Wasyliw (CFO), Jenna Dorman (CRO), Joe Finneran (Global Head of R&D), Tanya Jarrett (CPO)
Products	Research and Insights Platform
Website	https://www.alida.com/

Alida was founded as Vision Critical.^[1] in 2000 by Andrew Reid.^[2] Between 2020 - 2022 the company released over 200 new enhancements to its Total Experience Management platform.^{[citation needed]}

In 2020, Vision Critical rebranded to Alida.^[3]

References

^ El Akkad, Omar (2013). "Vision Critical Communications Inc". Profit Guide. Archived from the original on 13 June 2013. Retrieved 5 June 2013.
^ "How Vision Critical sees the future of brand engagement | Washington Times Communities". 22 December 2013. Archived from the original on 22 December 2013. Retrieved 5 July 2023.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
^ "Vancouver-founded Vision Critical sheds name, rebrands as Alida". Business in Vancouver. Retrieved 5 July 2023.

[1] El Akkad, Omar (2013). "Vision Critical Communications Inc". Profit Guide. Archived from the original on 13 June 2013. Retrieved 5 June 2013.

[2] "How Vision Critical sees the future of brand engagement | Washington Times Communities". 22 December 2013. Archived from the original on 22 December 2013. Retrieved 5 July 2023.{{cite web}}: CS1 maint: bot: original URL status unknown (link)

[3] "Vancouver-founded Vision Critical sheds name, rebrands as Alida". Business in Vancouver. Retrieved 5 July 2023.

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Alida (software company)

References