Alfrick is probably currently best known for the annual Alfrick and Lulsley Village Show which attracts visitors from across the West Midlands.
There is a village hall and a recreational field. The war memorial on the village green[2] lists the names of 95 men killed in war. The village shop and Post Office closed in July 2011 when the owners retired. In June 2012 The Alfrick and Lulsley Community Shop opened. It is a community-owned food shop, café and Post Office run by a part-time manager and several volunteers.
Nearby is the Knapp and Papermill nature reserve owned by the Worcestershire Wildlife Trust. In 2012 the Trust agreed to buy a small area of woodland adjoining the reserve.[3]