Alepa is a grocery shop chain in the Greater Helsinki region of Finland. It is currently owned by HOK-Elanto, a part of the nationwide cooperative S Group. Alepa was founded in 1918, when Edvard Pajunen and his wife founded a shop in Sörnäinen, Helsinki.
The original name of Alepa was Alennushalli Pajunen (Pajunen's Discount Hall), named after the founder. The Pajunen family sold the chain to HOK in 1987.