Afina

Afina
TypePrivate
IndustryPlumbing fixtures
Founded2024; 2 years ago (2024)
Headquarters,
United States
Key people
Ramon van Meer (founder)
ProductsBath and shower fixtures
Websiteafina.com

Afina is an American product line of filtered shower heads founded by Ramon van Meer.[1][2] The company is headquartered in Austin, Texas.

History

van Meer, a Netherlands-born businessperson, founded Afina in October 2024,[citation needed] producing shower heads that filter out chlorine and other chemicals often found in tap water.[3]

The company is best known for its Afina A-01 shower head.[4]

In April 2025, van Meer publicly documented an experiment testing whether American consumers would pay more for a domestically manufactured product amid rising U.S.–China trade tariffs.[5][6] The experiment revealed no preference.[7]

See also

References

  1. ^ Crumley, Bruce (2025-05-12). "This Founder Started Making His Products in the U.S. He Sold Zero Units". Inc. Retrieved 2025-04-21.
  2. ^ Russell, Lacey (2025-05-14). This business owner tested ‘made in America.’ The results surprised him | CNN Business. Retrieved 2026-04-21 – via www.cnn.com.
  3. ^ Thomason, Kristine (2025-03-16). "Soft Skin and Shiny Hair? How a Shower Head Filter Can Change Your Life". Vogue. Retrieved 2026-04-21.
  4. ^ Boskamp, Elsie (2024-08-19). "Dealing with hard water? This dermatologist-recommended filtered shower head can help". USA Today. Retrieved 2026-04-21.
  5. ^ Reuter, Dominick. "A business owner tested if customers would pay more for American-made. The results were 'sobering.'". Business Insider. Retrieved 2026-04-21.
  6. ^ VanderKlippe, Nathan (2025-04-28). "Buy American or buy China? This business tested shoppers' readiness to spend more – with surprising results". The Globe and Mail. Retrieved 2026-04-21.
  7. ^ Horsley, Scott (2025-05-20). "What a Texas showerhead salesman discovered about 'Made in the USA' labels". NPR. Retrieved 2026-04-21.

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