Ad-Dunya al-Musawwara

Ad-Dunya al-Musawwara
Cover page of the magazine
CategoriesLiterature, Poetry, Philology
FrequencyWeekly
PublisherDar al-Hilal
Founded1929
Final issue
Number		1932
228
CountryEgypt
Based inCairo
LanguageArabic
Websitead-Dunyā 'l-Muṣawwara

The Arabic language magazine ad-Dunya al-Musawwara (Arabic: الدنيا المصوّرة; DMG: ad-Dunyā 'l-Muṣawwara; English: "The World of Illustration") was published between 1929 and 1932 in Cairo, Egypt. It was released by the well-known publishing house Dar al-Hilal that was also responsible for the publications of al-Fukaha, Kull Shayʾ and Al Musawwar. The magazine consisted of seven volumes with a total of 228 issues which were published weekly.[1]

The magazine did not only focus on Egyptian and international events, but also illustrations pursuing a cultural focus.[2] A considerable number of cartoons, photographs and high-quality illustrations increased the readership vastly, even among illiterates.[2] In the course of this novel phase regarding the Egyptian media landscape, al-Dunya al-Musawwara seized on new topics, such as fashion, sports, culture, and tourism, and offered a great commercial platform to popular products of that time.[2]

References

  1. ^ ad-Dunya al-Musawwara. 1929.
  2. ^ a b c Relli Shechter (2010). Philip Sadgrove (ed.). From Journalism to Promotion of Goods: Why and How did Press Publishers Establish Advertising Agencies in Egypt, 1890-1939? (PDF). Oxford: Oxford University Press. pp. 179–191, 183, 188. Archived from the original (PDF) on 17 April 2019.


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