An accompanying music video directed by Tyler himself is centered around Igor–Tyler's alter ego. It is set in a mansion. Igor is interested in a love interest, while the love interest is disinterested. Igor appears to have a mental breakdown and fights with the interest, ending the video.
Background and composition
Since day one, I’ve always wanted to make the prettiest shit that’s borderline boring, or the hardest fucking shit, And I’ve been trying to mix those together since my first album.
The song is inspired by the 1971 French western film Une Aventure de Billy le Kid, also known as "A Girl is a Gun".[2] "A girl is a gun" was popularized by a clothing brand, Pleasure, which printed the phrase in shirts. The phrase was further popularized when Playboi Carti wore it in his single Magnolia.[3] The video style is inspired by another movie, 2017's Call Me by Your Name, from which Tyler is a fan of.[4] On May 13, 2019, Tyler released a 28-second snippet on the song in social media.[5]
The song was sampled from "Bound", by the Ponderosa Twins Plus One, with vocals from Solange Knowles.[6] Tyler has history with the sample, co-producing "Bound 1", by Kanye West.[7]
The music video was directed by Wolf Haley, with an appearance by Tracee Ellis Ross.[8] The video is centered to Igor, Tyler's alter ego. Igor is placed in a mansion, walking around the balcony, ending up in a bathtub.[9][10] He is spotted to be interested in a love interest, while the love interest is "disinterested" in him. After, Igor appears to have a mental breakdown, throwing clothes and running across the lawn.[9]
Critical reception
The song received relatively positive reviews from critics, with American magazine Pitchfork stating that the song was where Tyler is at his "most creative", with the end stating that the song ended unnaturally. Furthermore, the song was praised for its varied tone and tempo, reflecting the "volatility" of Tyler's feelings.[11] The song was described containing "minimalist, looping, eyes-to-the-sky aesthetic" by the Music website Sputnikmusic.[12] British website NME stated that the song "put its' own spin" on the Ponderosa Twins Plus One track, Bound.[13]